Samsung Expands Brand Store Chain to the Mall of the South

Nov 30. 2015

Samsung Continues Expansion of Brand Store Chain in Gauteng


JOHANNESBURG, South Africa – 30 November, 2015 – Samsung Electronics South Africa has recently announced that a new Samsung Store has officially opened at the Mall of the South in Aspen Hills, south of Johannesburg on Saturday, 28 November 2015. This store was developed to continue to elevate the brand image with luxurious displays and digitally enhanced shopping services.


The Mall of the South is perfectly positioned and aligned to Samsung’s premium look and feel, which will be relayed in the new store.


“Samsung is excited to continue its growth trajectory at this innovative level of retail experience,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung SA. “Our main aim of each Samsung Store is to create an environment where shoppers can engage with our dynamic product offering in a store that is welcoming, customer friendly and solution driven.”


The new shop is 196 square metres in size and will complement the other 17 stores across the country. It will showcase Samsung’s advanced technology and developments, such as the Gear VR, Samsung the battery pack, Samsung memory cards (SSD), a wide range of home appliances, mobile products, cameras, televisions and sound devices. The store will also be equipped with a level 2 repair service, which includes screen repairs, software updates and training to complement the full in-store offering.


“The launch of our store in Aspen Hills is part of a larger retail strategy designed to offer surrounding residents an extraordinary environment to interact with Samsung products and accessories they’re most passionate about,” concludes Potgieter.


  • Address: Corner Swartkoppies Road & Klipriver Drive, Aspen Hills, Johannesburg South, Gauteng

To contact your nearest Samsung Experience Store or Customer Care Centre, visit: http://www.samsung.com/za/retail/retail.html


About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

For further information, please contact:

Pearl Ndlazi

Epic MSL Group

011 784 4790

079 021 5006

pearl.ndlazi@epicmslgroup.com

Jake Griffioen

Samsung Electronics South Africa

011 549 1646

071 671 2052

jakes.g@samsung.com