Samsung Extends Its Brand Store Chain in South Africa

Jun 11. 2015

Samsung announces new Brand Store opening


JOHANNESBURG, South Africa – 11 June, 2015 – Samsung Electronics South Africa is opening a new Brand Store at the Menlyn Park Shopping Centre in Tshwane on 12 June 2015. In collaboration with retail partner, New World, the store will serve to enhance shopper experiences at the recently revamped complex.


Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa, says: “Brand Stores inspire our consumers by providing direct access to our newest, cutting-edge technologies, enabling them to experience the devices first hand and gain further insight into the products from our team of knowledgeable and professional sales people and on site technicians.”


Samsung’s Brand Stores function as premium channels that offer the latest in mobile products, visual display, digital imaging, digital appliances and mobile communications, all in one location. Samsung has a number of Experience stores, Galaxy Stores for mobile products and solutions, as well as Customer Care Centres across the country. In 2014, Samsung opened a Galaxy Store in the Menlyn Park shopping centre and the addition of this new Brand Store will add more value to the consumer shopping experience in Tshwane. Each store offers demonstrations, expert advice and consultation, technical support and repair solutions, including a one-hour repair service on mobile devices.


The Menlyn Park Shopping Centre is a popular lifestyle destination, where a large shopping community enjoys premium dining, entertainment and leisure experiences. Mirroring Samsung’s own commitment to superb aesthetics and eco-friendly products, the centre boasts a combination of modern design architecture that utilises innovative green building material.


The Brand Stores complement an extensive partner network and serves to further grow the Samsung brand across the country. “This latest addition to our retail environment further demonstrates our commitment to delivering innovative products and solutions to our consumers, taking the total number of Brand Stores in South Africa to 17. Our consumers’ needs are ever-evolving and they continue to demand a more personal experience with their favourite SA electronics brand - voted as No.1 Electronics Goods, in the Sunday Times Top Brands awards. We continue to respond to this by opening new stores and increasing our footprint, to cater directly to these needs,” concludes Potgieter.


• Menlyn Park Shopping Centre - Cnr. Atterbury Rd & Lois Ave, Menlo Park, Pretoria, South Africa


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:

Pearl Ndlazi

Epic MSL Group

011 784 4790

079 021 5006

pearl@epicmslgroup.com

Jake Griffioen

Samsung Electronics South Africa

011 549 1646

071 671 2052

jakes.g@samsung.com