Wink and Capture a 'wefie' with the New Samsung NX Mini

Nov 19, 2014

The world's slimmest interchangeable-lens camera

JOHANNESBURG, South Africa, 19 November, 2014 - Samsung Electronics South Africa recently announced the launch of the NX Mini, the world's slimmest and lightest interchangeable-lens camera. The portable and stylish design of the NX Mini SMART Camera, combined with its stunning image quality, makes it the 'go-to' device for great photography, allowing users to capture special moments in stunning detail. With Near Field Communication (NFC) and Wi-Fi capabilities, it also enables consumers to share images quickly and easily, for friends and family to enjoy in real time.

"The NX Mini has both style and substance, perfect for trendsetters looking for a fun way to capture their life in outstanding photo quality," says Michael Gibson, Part Leader for Digital Imaging & Accessories at Samsung Electronics SA. "Samsung introduced the first flip-up touch display camera in 2011, as a leader of the selfie trend, and continues to design devices in response to evolving consumer demands."

"This approach is exemplified by the NX Mini, with features such as a 3.0-inch Flip-up Display and Wide Angle Lens exclusively designed to address the global passion for selfies. Its lightweight design also means that it can be used anytime, anywhere."

As the slimmest and lightest interchangeable-lens camera on the market, the NX Mini is the ultimate way to capture life on-the-go. Weighing only 158 g (body only) and sporting an ultra slim (22.5 mm) design, the camera can easily slip into almost any pocket or bag and still deliver the powerful results passionate photographers demand. The camera features a solid premium metal body with a luxurious leatherette finish, making the camera the natural choice for style-conscious shooters looking to make a fashion statement. Available in five different colours (white, pink, mint green, brown and black) customers can choose the colour that best suits their style.

The 'selfie' has found a permanent place in vocabularies around the world in recent years and its popularity shows no sign of stopping. The word 'wefie' has entered the urban dictionary as a photo taken in the same fashion as a selfie but with two or more people, and Samsung is poised to lead this trend with the NX Mini. Reflecting this evolution, the NX Mini has a range of exclusive features that allow photographers to effortlessly indulge in the global trend of self-shooting. With a 75.2 mm (3.0-inch) Flip-up and Touch Display that flips 180-degrees, the user can frame images of the group perfectly. The NX Mini's powerful optical performance provides crisp and clear, high quality images, ensuring that the subjects in the photos are always looking their best. With the ultra-slim 9 mm wide angle lens, the NX Mini can capture group shots from an arm's length away, so users can easily frame themselves and be a part of group memories.

Maintaining a flattering pose while also attempting to press the shutter release button can be tricky, but the NX Mini's new Wink Shot feature makes it the perfect hands-free way to capture the real you. Consumers simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the camera takes a shot automatically after two seconds, without having to press any buttons.

Despite its slim appearance, the NX mini packs a big performance into its small body. Its large 1-inch type 20.5 MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With the highest resolution in its class, pictures captured with the NX mini burst with vivid colour.

The NX Mini's impressively fast 6fps Continuous Shot mode allows photographers to take continuous shots, so every detail can be captured and no moments are missed. The fast 1/16,000 sec Shutter Speed freezes fast moving scenes, allowing for the dramatic capture of motion in crisp detail, without blurring.

Tag & Go, Simply Tap to Share Memories
As with all of Samsung's 2014 SMART cameras, the NX Mini features advanced Wi-Fi and NFC integration that makes it seamless to share images. Exclusive to Samsung, Tag & Go connectivity allows the NX Mini to pair with NFC enabled devices, such as smartphones or tablets, simply by touching the two together. Once paired, customers can:

  • Select and transfer multiple images to the paired mobile devices through Mobile Link
  • Send images to up to four devices with Group Share, eliminating the time-consuming and repetitive process of sending pictures to multiple friends
  • Control the NX Mini via a smartphone with Remote View Finder Pro
  • Use the camera as a Baby Monitor - when noise is detected, the paired smartphone is activated via an app, allowing parents to see if they need to attend to their child.

Additionally, extensive storage options are integrated into the NX Mini and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can upload their pictures directly from the NX Mini to both Dropbox and Flickr, the popular photo sharing site. Dropbox provides 2 GB of free storage to newly registered users, accessible from just about any device - and with Flickr consumers can upload up to a terabyte of images. With all the storage and sharing technology built into the NX Mini, it's easier than ever to share and store beautiful images.

Specialised NX-M Lenses for NX Mini
Samsung has introduced three NX Mini lenses (NX-M), which are optimised for use with the NX Mini body, providing a variety of options to meet individual shooting preferences.

  • The NX-M 9 mm F3.5 ED lens has an ultra-slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies, ensuring the camera becomes the go-to choice for those looking to share the best of themselves.
  • The NX-M 9 - 27 mm F3.5 - 5.6 ED OIS lens is a micro-compact zoom lens with a stylish design and is small enough to comfortably fit into pockets and bags. This compact-sized standard zoom lens offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilisation for sharp results.
  • With the NX-M 17 mm F1.8 OIS lens, photographers can enjoy a beautiful bokeh effect, which makes the highly detailed subject stand out from the surroundings.

The NX Mini is available through Samsung Experience Stores, leading retailers and local operators. Suggested retail price: R4,600.

Note to Editors: NX Mini Product Specifications

Image Sensor 20.5 effective megapixel BSI CMOS sensor
Display 75.2 mm (3.0-inch) Flip up and Touch LCD Screen
HVGA (320 x 480) 460.8k dots
View finder N/A
Flash Built-in Flash: Guide Number 4.9 (at ISO160, 24 mm), Guide Number 4 (at ISO100, 24 mm)
[Optional] External Flash / SEF7A: Guide Number 8 (at ISO160, 24 mm), Guide Number 7 (at ISO100, 24 mm)
ISO Auto, 160, 200, 400, 800, 1600, 3200, 6400, 12800
*Extension settable 100, 25600
Image JPEG (3:2): 20 M (5472 x 3648), 10.1 M (3888 x 2592), 5.9 M (2976 x 1984), 2 M (1728 x 1152),
JPEG (16:9): 16.9 M (5472 x 3080), 7.8 M (3712 x 2088), 4.9 M (2944 x 1656), 2.1 M (1920 x 1080)
JPEG (1:1): 13.3 M (3648 x 3648), 7 M (2640 x 2640), 4 M (200 0x 2000), 1. 1M (102 4x 1024)
5 M Burst mode only
JPEG Burst mode: 5 M (2736 x 1824)
RAW: 20 M (5472 x 3648)
Video MP4 (H.264, Audio AAC): Full HD 1920 x 1080 / 30p, 1280 x 720 / 30p, 640 x 480 / 30p, 320 x 240 / 30p
Video Output HDMI 1.3a
Value-added Features Tag & Go (NFC / Wi-Fi)
SMART Mode: Beauty Face, Best Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Firework, Light Trace, Continuous Shot, Kids Shot, Food, Parties and Indoors
Video SMART Filter (Capture mode): Miniature, Vignetting, Sketch, Fish Eye
Image SMART Filter (Capture mode): Miniature, Vignetting, Sketch, Fish Eye
Wi-Fi Connectivity IEEE 802.11b/g/n support (Smart Camera 3.0)
  • AutoShare
  • SNS & Cloud
  • Email
  • Auto Backup
  • Remote View finder Pro
  • Mobile Link
  • Samsung Link
  • Group Share
  • Group Share
  • Baby Monitor
NFC Advanced Passive NFC (Wired NFC)
Bundled PC software Adobe® Photoshop® Lightroom® 5, i-Launcher
Storage MicroSD, MicroSDHC, MicroSDXC, UHS-I MicroSD Support
Battery B740AE / B740AC / B740AU / B740AK (3.8 V / 2,330 mAh)
* Note - The battery specifications or model may differ by country 2,330 mAh
Dimension (WxHxD) 110.4 x 61.9 x 22.5 mm (excluding the projection part)
Weight 158 g (196 g with battery)

Samsung NX-M 9 mm F3.5 ED Lens Specifications

Focal Length 9 mm (equivalent to 24.3 mm in 35 mm format)
Elements in Groups 6 elements in 5 groups
(1 Aspherical lens, 1 Extra-low Dispersion lens, 1 Xtreme High Refractive lens)
Angle of View 83.4°
Aperture F3.5 (Min. F13), (Number of Blades: 5, Circular Aperture Diaphragm)
Optical Image Stabiliser Yes
Focus Distance
0.11 m
Approx. 0.11x
Filter Size Ø39
Mount Type NX Mount
Dimension (DxL) 50 x 12.5 mm
Weight 31 g

Samsung NX-M 9-27 mm F3.5-5.6 ED OIS Lens Specifications

Focal Length 9 - 27 mm (equivalent to 24.3 - 72.9 mm in 35 mm format)
Elements in Groups 9 elements in 8 groups (2 Aspherical lens, 1 Extra-low Dispersion lens)
Angle of View 83.4° - 33.1°
Aperture F3.5 - 5.6 (Min. F11), (Number of Blades: 7, Circular Aperture Diaphragm)
Optical Image Stabiliser Yes
Focus Distance
Wide 0.14 m, Tele 0.2 m
Approx. 0.1x (Wide), 0.18x (Tele)
Filter Size Ø39
Mount Type NX Mount
Dimension (DxL) 50 x 29.5 mm
Weight 73 g

Samsung NX-M 17 mm F1.8 OIS Lens Specifications

Focal Length 17 mm (equivalent to 45.9 mm in 35 mm format)
Elements in Groups 8 elements in 5 groups (2 Aspherical lens, 1 Xtreme High Refractive lens)
Angle of View 50.5°
Aperture F1.8 (Min. F11), (Number of Blades: 5, Circular Aperture Diaphragm)
Optical Image Stabiliser Yes
Focus Distance
0.18 m
Filter Size Ø39
Mount Type NX Mount
Dimension (DxL) 50 x 27.5 mm

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.
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For further information, please contact:

Carmen Steynberg
Epic Communications
011 784 4790
071 864 0266

Andra-Lee Shimmin
Samsung Electronics South Africa
011 549 1627
082 553 2302