Discover the latest innovations from Samsung
Samsung continues to lead the TV industry forward, announcing a range of innovations that will redefine all your expectations for TVs. Join us on the journey and learn more here.
Register now to get latest updates on Samsung TV Innovations
Also, Be the first to explore QLED 8K at Samsung Brandshop in Dubai Mall
* The product and service may vary by region.
* The specifications which is not affecting to product performance are subject to change without notice.

QLED 8K.
Discover
perfect reality
Learn what experts are saying about the groundbreaking technological advances driving the QLED 8K experience.

Introducing
Apple AirPlay and
iTunes Movies and TV Shows
on Samsung Smart TVs
For the first time ever
you can watch all the movies and TV shows
from your iTunes Library directly on your Samsung Smart TV.
You can also browse the iTunes Store to choose from hundreds of thousands of movies and TV episodes, including the largest selection of 4K HDR movies.
And with AirPlay 2 built in, you can effortlessly play Apple Music, videos, photos, and more from your iPhone, iPad, and Mac to your Samsung Smart TV.
A new world of content. A new way for you to enjoy it.
* The specifications, Smart service and GUI(Graphic User Interface) may vary by model and region.

The Frame
& Serif TV
TVs that go beyond TV, Samsung is launching new products that add value to your home design aesthetic in 2019. You’re not just watching TV anymore. It’s a whole new way to experience your TV.

The Frame :
The versatility you need to design your space
Still searching for the perfect complement to your lifestyle? The Frame lends your space the artistic touch you’ve been searching for. Find the freedom to do it your way.

Serif TV :
A beautiful work of design on its own
Stunning new visual experience meets iconic design that can elevate any space on its own. Samsung is bringing a redefined Serif TV in 2019, combining many of its most advanced TV technologies and features with a striking look and feel. Don’t settle for ordinary.

At Samsung, innovation never stops.
We'll continue to lead the industry
with advanced technologies
and new consumer experiences.
