Samsung Within / Innovation

How You Want to Live
Inspires What We
Want to Make

People are no longer defined by how they look... but by what they're looking for. And this becomes our inspiration.

Several people of different ages, genders and ethnicities are standing in groups looking straight at the camera.
Several people of different ages, genders and ethnicities are shown talking direct to camera about their wants and needs from the future of technology.

The way we lead our lives is constantly evolving, and as we change, so do our dreams for the future. We’ve always been curious to understand people's needs, and by designing things in a more human way, we aim to help today's dreamseekers to do what they can’t.

Meet the Dreamseekers

1 9
1 9

"We used to love
experimenting with food
in the kitchen. But now
it's hard to find the time."

A group of adults sit around a table full of food and look down the camera.
Samsung Bot Chef robotic arms are installed in a kitchen environment.
Bot Chef

To handle all those boring cooking tasks, and free up time-pushed foodies to unleash their culinary creativity, we designed the Bot Chef.

Samsung Bot Chef robotic arms are installed in a kitchen environment.
Bot Chef

To handle all those boring cooking tasks, and free up time-pushed foodies to unleash their culinary creativity, we designed the Bot Chef.

Reimagining the kitchen

Adventurous foodies dream of having an extra set of hands to help out in the kitchen, allowing them to make the most of the little time they have in their day-to-day lives. With their hectic lifestyles, they wish cooking up an amazing meal for friends and family was a piece of cake.

A group of adults, of various ages, hold or pet dogs or cats.

"I want this little one
to be safe and happy
whether I'm in or out."

A clever companion
for cuddly companions

Even when they're not at home, pet owners still want to make sure that their furriest of family members still have some company. So we made a smart companion for their companion, because nobody should be left home alone… especially in a smart home. And its name is Ballie.

Samsung smart home companion, Ballie, is placed on the wooden floor.

* Products availability may vary depending on the country, region and carrier.

"I'd love it if checking
my health was as easy as
checking my emails."

A group of adults in activewear stand together staring down the camera, with one woman in the centre, standing on a box and speaking in sign language.
A Samsung Watch Active  is shown on a person's wrist, showing stress levels on the smart display.
Samsung Health

We’ve made checking signals of your fitness and wellness as simple as checking your emails. Helping you maintain a balanced lifestyle pattern.

A Samsung Watch Active  is shown on a person's wrist, showing stress levels on the smart display.
Samsung Health

We’ve made checking signals of your fitness and wellness as simple as checking your emails. Helping you maintain a balanced lifestyle pattern.

Know more about your wellbeing

We’ve always wanted to know more about the world around us, and now more and more people are choosing to learn more about the world inside their own body. Wellness seekers want to track their health, including nutrition, stress data, heart rate and sleep.

The innovations we make for tomorrow are born from the things you love. Follow along at @SamsungGulf on Instagram to stay updated on how your interests will become our inspiration.

Read these stories next