Samsung and Harvey Nichols - Dubai join forces to elevate your smartphone experience

Style in the hands of the beholder

A perfect blend of mobile innovation and stylistic elements, Galaxy Z Flip enables a new age of lifestyle experiences

Dubai, UAE 9 March 2020: Samsung Gulf Electronics and world renowned fashion retailer, Harvey Nichols - Dubai, join forces to deliver an authentic, new age style statement with this year’s most coveted groundbreaking foldable smartphone, the Galaxy Z Flip. The Galaxy Z Flip’s unique form factor is compact and enhanced with an impossible-to-ignore color shifting exterior in stunning hues, to put the spotlight on you for any occasion.

The partnership offers digitally-savvy, experience driven clients in the region a seamless blend of style, form and pioneering mobile technology with the Galaxy Z Flip, as a natural extension of their personal styles.

Osman Albora, Head of Mobile Division at Samsung Gulf Electronics said: “Fashion, like technology is a personal statement that magnifies individualitiy and persona. This partnership is a reflection of the inevitable convergence of technology and fashion, to break new grounds in self expression. At the cusp of Samsung’s Age of Experience, this partnership will provide consumers with an unprecedented blend of style and seamless mobile experiences. We are not exaggerating, when we say we think that Galaxy Z Flip represents the new decade of fashion and style as a lifestyle choice.”  

From its stylish design to its flexible camera experience, Galaxy Z Flip opens up a new decade of foldable mobile innovation and sartorial experiences.

Reimagining how consumers use cutting-edge technology as a way to express themselves, Samsung is offering a luxurious bag to every customer who purchases a Galaxy Z Flip and a Samsung Accessory or a Wearable at Harvey Nichols - Dubai in Mall of the Emirates for a limited time only.

For more information, please visit:


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

About Al Tayer Group

Harvey Nichols Dubai is operated by Al Tayer Group.

Al Tayer Group is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 6 countries in the Middle-East and beyond, employing nearly 9,000 employees. It has built leading operations in multiple sectors, including automotive, contracting, retail and services.  

In retail, Al Tayer Group has firmly anchored its position as the largest luxury retailer in the Middle East through the representation of major brands such as Boucheron, Coach, Dolce & Gabbana, Giorgio Armani and Roger Vivier, to name but a few.  Al Tayer Group is also responsible for opening and operating the largest Harvey Nichols outside the United Kingdom as well as the first Bloomingdale’s stores outside the United States. Al Tayer Group also has within its retail portfolio proprietary luxury ecommerce site,, as well as in the lifestyle sector. Complementing its position in luxury retail, the Group’s portfolio also includes leading lifestyle brands such as Gap, Banana Republic and Mamas & Papas.  Further, the Group has joint ventures with Alexander McQueen, Bottega Veneta, Bulgari, Balenciaga, Ermenegildo Zegna, Gucci, Jimmy Choo, Loro Piana, MCM,  Miu Miu, Prada, and Saint Laurent. 

Headquartered in the UAE, the retail division has expanded operations to the Kingdom of Saudi Arabia, Kuwait, Bahrain, Qatar and Oman, and currently operates nearly 200 stores across the region.

For more information on Al Tayer Group, please visit  

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