Samsung Led the Market in Compact System Cameras in 2014
Samsung achieves 41% market share in 2014 in the GCC, according to Gfk
DUBAI, United Arab Emirates—February 15, 2015—Samsung Electronics Co. Ltd. continues to command the Compact System Camera (CSC) market, with 41% market share by value in the region, according to figures from Gfk. After the tech giant achieved the highest share ever achieved in the category, Samsung maintained its lead into Q4 2014.
The Samsung NX1 was a major contributor to the company’s continued growth in the CSC segment. The world’s fastest interchangeable lens camera, the Samsung NX1 gave users the power to take 28-megapixel photos at 15 frames per second (fps), and added Wi-Fi and NFC connectivity to speed.
“We know that today’s consumers are visual communicators who want to take and share beautiful photos. That’s why we introduce cameras that capture moments quickly and in the highest quality,” said Raj Varma, Head of the Mobility Sales Group at Samsung Gulf Electronics. “Our sustained leadership in the CSC market is the best evidence there is that we are meeting consumer demand for high performing optics, SMART functionality and unique design.”
Mr. Varma added, “In 2014, we took our capabilities in digital imaging and intuitive sharing and applied them to the Samsung NX1. The result was a truly powerful compact camera that could rival even the most advanced models on the market. These figures show that consumers took notice.”
The NX1 was the latest addition to Samsung’s award-winning NX line, a series known for its combination of connectivity features, crystal clear image quality, and durable body. Last year’s NX30 also let consumers capture hidden moments in professional quality, owing to a 20.3 MP APS-C CMOS sensor, Hybrid Auto Focus (AF) with Phase Detection, and 1/8,000 sec Shutter Speed. Samsung also applied its proprietary Tap & Go technology to the NX30 to allow users to transfer images or videos to a smartphone or tablet by tapping devices together.
Following the success of the NX series, Samsung plans to keep its innovations in the category this year, and forecasts that the market will expand by 5% in 2015.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at http://www.samsung.com/ae and our official blog at global.samsungtomorrow.com.