Samsung Presents Innovative New Air Conditioning Technology to the Gulf Region at Samsung 2016 System AC Forum in Dubai


New 360 Cassette, DVM Chiller, DVM S 30HP and DVM S Eco 14HP showcase innovation in HVAC engineering

DUBAI, UAE – Samsung Gulf Electronics today introduced industry leading 360 Cassette air conditioning unit, DVM Chiller, next generation DVM S 24HP, and new side discharge VRF unit – the DVM S Eco 10HP – to the GCC HVAC market at the Samsung 2016 System AC Forum held in Dubai at Atlantis the Palm Hotel for Partners and Customers coming from the GCC market. Together, these innovations in HVAC engineering will transform air conditioning by boosting energy efficiency and performance, maximizing space, and increasing cooling speed.

“With the introduction of these new technologies to the AC market, we are confident that the needs of our Gulf customers and market demands have been met,” said Ali El Zein, Head of System AC Division at Samsung Gulf Electronics. “At Samsung, we are passionate about pushing the boundaries and offering our customers pioneering products that will enhance their business in a number of ways.”

At the Forum, attendees from the UAE and the GCC market received special product briefings by Samsung’s technical team.

Samsung’s new 360 Circular Cassette Design

The innovative design of the 360 Cassette unit transforms air flow. The unique and revolutionary booster fan inside the 360 Cassette guides air to form a complete horizontal flow, generating layers of chilled air. Samsung’s circular air wave consistently controls the temperature of the room by providing an even distribution of air in a full 360 direction. Bladeless flow control ensures fast and comfortable cooling without the cold draft by ensuring 100 percent of air volume compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. The resulting cooling speed is increased by 34 percent.

The 360 Cassette combines revolutionary performance with an elegant design that will blend in and enhance any setting. The unit features a stylish panel and intuitive display that allows users to change the air flow depending on preference. Users can choose from three settings including horizontal, vertical, and separate zone control air flow.

The air conditioner can be fitted within the ceiling or exposed, offering ultimate flexibility to suit the style of any room. In addition, users have the option of a wheel dial remote controller with a dedicated button for comfort cooling. Additionally the Samsung Virus Doctor kit can be added to eliminate dust, airborne contaminants, allergens, bacteria and viruses.

The next generation of high-performance VRF: Samsung DVM S 24HP , Tropical

Samsung boosts efficiencies and performance capabilities of air conditioners with the new DVM – the Digital Variable Multi air conditioner. The DVM S 24HP combines the DVM S with cutting-edge innovation for enhanced performance, efficiency and reliability.

The new Samsung DVM S 24HP features a number of revolutionary factors to boost performance, including a new Super Inverter Scroll Compressor with flash injection technology and an optimized bypass valve location, which increases heating capacity by 29 percent compared to conventional VRF unit.

The further addition of a hybrid heat exchanger increases the heat exchange area while an optimized refrigerant control delivers greater efficiency (10 percent) and a new oval-shaped diffuser application improves the airflow path and increases the airflow rate by 10 percent. 

The Samsung DVM S 24HP also complies with strict regulation thanks to an innovative leak detection system. When a leak is detected, the system automatically begins an active pump down process to collect the refrigerant and close all valves to isolate it within the unit.

The DVM S Eco 10HP: Samsung’s new side discharge VRF unit

The DVM S Eco 10HP is a new side discharge VRF air conditioner engineered to deliver a single outdoor unit solution for apartment and office buildings. It can be exchanged conventional Top discharge VRF due to 54% deduction of footprint.

The improved performance of the Samsung DVM S Eco 10HP ensures it meets the growing need for a specialized single outdoor unit to reduce the cost of previous multiple loading and sub-duct installation in multi-room buildings.

The innovative design of the DVM S Eco 10HP features a robust Inverter Scroll Compressor and corrugate fin, which improves heating performance by 20 percent and increases air flow by 10 percent compared to standard side discharge VRF units.

The increased horse power of the DVM S Eco (maximum 10HP) enables a single outdoor unit to manage the air conditioning of an apartment or an office building, in place of multiple costly units. All areas of the building can be covered as the new unit also provides an extended piping length of up to 160 meters and an installation height of up to 50 meters. The width of the new DVM S Eco 10HP is less than one meter (940mm), maximizing capacity with a better use of space, while the four-way piping enables convenient installation.

Samsung’s cutting-edge energy efficient DVM Chiller

The new DVM Chiller is a powerful system that combines an air-cooled chiller with Variable Refrigerant Flow (VRF) in a compact unit.

Responding to the growing demand for water-source HVAC following the tightening of EU regulations on F-gas levels, Samsung has engineered an air-cooled chiller that offers greater energy efficiency and ease of use in an innovative compact design.

By reducing the system refrigerant levels significantly more than a conventional chiller, the Samsung DVM Chiller not only complies with current refrigerant quota levels but also adheres to the further upcoming reduction in levels (35 percent in 2018).

In the revolutionary DVM Chiller, Samsung has embedded the world-class BLDC Inverter Scroll Compressor with Flash Injection technology, ensuring more than 75 percent of heating capacity at -20°C ambient temperature and greater energy efficiency. The Chiller enables users to reduce annual utility costs by 36 percent to 50 percent compared to conventional chillers.

The Samsung DVM Chiller also delivers powerful heating performance while providing cold water through thermal ice storage with an in-built pressure and temperature sensor, which prevents device breakdown from freeze-bursts.

Samsung Air Conditioner 8-pole Motor

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. Equipped with an advanced technology in the form of8-pole motor – the world’s first – in its Digital Inverter Compressor, the Samsung Air Conditioner series ensures faster cooling performance of up to 43% while using up to 68%* less energy as compared to conventional air conditioners.



About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at

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