Samsung Wireless Audio 360° Delivers Rich Sound All Around


Innovative new audio technology delivers fully-balanced, omni-directional sound


DUBAI, United Arab Emirates–August 20, 2015–Samsung Electronics Co., Ltd. has announced the introduction of the all-new Wireless Audio - 360 to the UAE. The cutting-edge home audio device utilizes Samsung’s proprietary ring radiator technology to distribute sound evenly in all directions, filling every room with rich, ambient audio.


“The Wireless Audio - 360 gives customers a revolutionary listening experience at home,” said Raj Varma,

General Manager – Visual Display Group at Samsung Electronics. “A perfect combination of Samsung’s expertise in home entertainment, the Wireless Audio was engineered to produce balanced sound in all directions. The result is a bold, immersive listening that blends into the interiors of the home and significantly enhances the way we listen to music.”


The Wireless Audio - 360’s omni-directional output allows users to enjoy high-quality sound from anywhere in the room, regardless of where the product sits. Two types of the Wireless Audio 360 are available in the UAE. The sleek oval model will be available in two variations: the R7, which is a standing model, and the portable R6.


The oval shaped R7 is optimized to send sound in all directions, producing balanced sound from any point in the room. The R6, with its compact and light design, allows the user to enjoy non-stop music for up to six hours.


The Wireless Audio 360 is the first product to be developed out of Samsung’s Audio Lab in California, U.S.A.. In an effort to enhance the listening experience, Samsung developed its proprietary ring radiator technology and sound-tuning technology at the Audio Lab. Thanks to this new technology, the Wireless Audio 360 equally distributes sound and reduces sound distortion.


Additionally, the Wireless Audio - 360 features a futuristic “Object Design”, concealing the speaker unit while providing users with a greater ability to integrate the product into any modern home.


To provide an easy and convenient way to control your listening experience, the Wireless Audio 360 features wireless connection with mobile devices via Wi-Fi, and can be controlled through Samsung’s easy-to-use  Multiroom App. The Multiroom App can control multi-room sound systems, which may include other devices connected to the same wireless network, such as a TV or Airtrack.


The Multiroom App can stream various music streaming services including TuneIn which can be used in real-time with the Multiroom App.


The Wireless Audio 360 R7 standing model is available for AED 1,399 and the Portable R6 is available for AED 1,199.


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About Samsung Electronics Co., Ltd.

 Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at

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