Apr 13. 2017
Samsung Electronics East Africa has partnered with Friends of Karura Community Forest Association and Kenya Forest Service unveiling a plan to plant over 10,000 trees in Karura by the next two years in an effort to boost the country's forest cover.
This major CSR comes after a report by the Ministry of Environment and Natural Resources revealed that Kenya’s forest cover had increased to 7% by February 2017 and appealed on stakeholders to assist the country attain 10% cover by 2020.
Speaking during the signing of the Memorandum of Understanding, Samsung Electronics East Africa’s Vice President and Managing Director, Mr. Jung Hyun Park said the firm was excited to participate in making a positive impact for the environment as there is need to reverse the challenges brought about by global warming such as persistent drought.
“Taking care of environment is a core pillar in our corporate citizenship programmes where we are committed to prosperity of human lives and conservation of the environment as well as taking care of the planet for the future generations. We are passionate about this collabouration with Friends of Karura, Community Forest Association to improve the face of Karura Forest by planting trees and installing benches for people to use when they visit the forest for their leisure activities”, Mr. Park noted.
Friends of Karura Chairman, Karanja Njoroge applauded Samsung’s environmental support noting that the initiative will go a long way in improving air quality by filtering harmful dust and pollutants that are occasioned by deforestation and other human activities around and within forests. He stated, “This plan will continue to create new job opportunities for communities around the forest, as they will be engaged to prepare sites for replanting by clearing non-indigenous bushes and invasive weeds, digging holes and watering seedlings.”
The Friends of Karura Forest is a Community Forest Association comprising of Kenyans and other supporters of participatory forest management whose mission is to protect for future generations the city's largest green area. The Karura Forest reserve has been lauded as one of the best places to visit in Nairobi and has also become a family recreation destination averaging 20,000 visitors per month.
The 1,041-hectare, located within the northern boundary of Nairobi city is home to over 200 bird species and numerous forest mammals, and is one of the largest urban gazetted forests in the world. The planting of the trees will mark Samsung’s Employee Volunteer Programme (EVP) in Kenya scheduled for April 2017.
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