Serif Design

Beautiful from any angle

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

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Design

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Ronan & Erwan Bouroullec Design

Crafted by the Bouroullec brothers

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV - it's a work of art.

Ambient Mode

Ambient Mode

Ambient Mode

No more blank screens

When you’re not watching your Samsung TV, Ambient Mode allows you to turn the blank screen into a beautiful display, personalised to your space and style.*

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

SolarCell One Remote

Control multiple devices with a remote charged by sunlight and indoor lighting

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by sunlight and indoor lighting, you'll never need disposable batteries again.***

* Compatible only with selected devices. Please see samsung.com/au/oneremote
** The plastic part of our one Remote Control contains at least 24% post-consumer recycled plastic materials.
*** To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

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Picture & Sound

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Anti Glare Matte Display

Watch with less distractions

Experience stunning detail and incredible colour - with less distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

* Picture quality will vary depending on room conditions and lighting. Some glare may still be present depending on the location of installation. Image simulated for illustrative purposes.

Motion Rate 200

Keep up with the action

See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*

* Viewing experience may vary according to types of content and format. Not available on 43".

The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

4K AI Upscaling

The Intelligence behind the brilliance 

Enjoy the brilliant beauty of our 4K QLED TV. The intelligent Quantum Processor can power and upscale your content up to 4K to help it look its best.*

* Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

Adaptive Picture

The TV that adapts to its surroundings

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. Cable not shown.

Active Voice Amplifier

Don't miss a word

Whatever’s happening on movie night, Active Voice Amplifier helps ensure you rarely miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear every word.*

* Performance may vary depending on installation environment and surroundings.

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Smart Connectivity

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Connected Living (With built-in SmartThings Hub)

Control your Home from your TV

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*

* Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit samsung.com/au/apps/smartthings for a list of current compatible devices.

Apple AirPlay

Control your connected home your way

With Apple AirPlay built into The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.*

* Feature is available on Apple devices supporting Apple AirPlay with IOS 12.3 or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay.

Built-in Voice Assistant - Bixby & Alexa

Control your TV with your voice

Control your TV using a voice assistant. Just ask to search for action movies, play your favourite music, change the volume, check the weather or control connected smart home devices.*

* Content services are subject to change without notice. Not all languages are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and SmartThings app required. Data usage and subscription fees may apply.

Samsung TV Plus

Free TV channels, with 100+ additional channels

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.

Music Streaming by NFC

One touch music streaming

Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an enhanced listening experience.*

* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Multi View

See it all on one screen

Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen with up to 2 displays simultaneously.*

* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Multi View. Requires Samsung account.

Freeview

Live & On Demand TV for free

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Available programs are subject to change without notice. Freeview.com.au

Samsung Daily+

Daily management for your favourite activities

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*

* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

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Why Samsung

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Samsung Care

We care so you're carefree

The free support service that helps keep your Samsung TV switched on. Providing benefits and assistance so that you can get the best out of your Samsung TV.*

* T&Cs apply. The Offer is only available to Eligible Products above 41 inches which are located within Metropolitan areas in Australia. For more information visit: samsung.com/au/samsung-care/tc

Knox Security

Your privacy. Secured. On Samsung TV's

Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*

* Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

Upcycle Packaging

Out of the box thinking

Samsung Upcycle Packaging can be creatively upcycled into useful household items instead of being disposed.*

* May vary according to model, screen size, region and product production year.

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Accessibility

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Eye Comfort Mode

Eye Comfort Mode

Accessibility

Entertainment made accessible

Experience content with ease and accessibility thanks to Samsung's visual aid solutions, including Eye Comfort Mode, and Voice Guide. Learn more about Samsung's Accessibility below.

Visit: samsung.com/au/sustainability/accessibility/vision/#vision-tv

* Compared to standard settings. Intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any health or medical condition. Please consult a health or medical professional for advice.

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