Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo. Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo.

January 11 - 14, 2021

Join us to see how Samsung is creating a Better Normal for All.

With smarter, personalized technology centered around people and our evolving needs,
Samsung is reshaping our everyday experiences to build a brighter, better tomorrow for everyone.

A better life enabled by technology

Reimagining the viewing experience

Redefining the home

A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall. A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall.

Samsung Bespoke 4-Door Flex

Fits your lifestyle

A black washer and dryer are stacked vertically in the laundry room. A black washer and dryer are stacked vertically in the laundry room.

Quick, Smart Washers
and Dryers

Efficient Clean. Intelligent Wash.

A white JetBot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser. A white JetBot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser.

Power Meets Hygiene

More Intelligent and Efficient Cleaning

*Products pictured not available in all markets.

Reshaping your experience

Two human centered robot models to build a better future for all. Two human centered robot models to build a better future for all.

Intelligent Robotics

Human-centered AI to build a better future for all.

a buck with infotainment solution ,digital cockpit 2021 a buck with infotainment solution ,digital cockpit 2021

Digital Cockpit 2021

Solution that transforms a car from transportation to daily living and life space

Reconnecting you to what you love

CES 2021 Best of Innovation Awards

CES 2021 Samsung Newsroom

CES 2021 Samsung Newsroom

* Visitors will be directed to the global page in English.

A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021. A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021.

Explore the CES 2021 Digital Venue today Visit CES 2021

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Availability of products may vary by region.
*The products displayed on this page are those announced globally by Samsung Electronics at CES 2021 held on 11-14 January 2021. Not all of these products/models will be released in Australia. The specific products/models to be released in Australia will be the subject of separate local announcements throughout the course of 2021.