Australians@HOME 2.0

May 30. 2017
Samsung Australia releases latest study into the changing behaviours and attitudes in the Australian home

Australians are shopping more, cooking more and wasting more – these are some of the findings released today from Samsung’s latest study. The research, entitled Australians@HOME 2.0[1] is the follow-up to the company’s inaugural Australians@HOME study completed in 2015. Both studies explore the common pain-points experienced in homes around the county with the latest study also focusing on behaviours and attitudes in the home, and the changing role of appliances.

The research also revealed that as a nation we are increasingly valuing fresh, healthy, home cooked food. Australians claim they are increasingly preparing meals at home, dining-out less and ordering take-away less often than 5 years ago. Contrary to this however, is the shopping and food wastage cycle. Despite good intentions of wanting to eat fresher by shopping more often, as a nation our food wastage is on the increase. Large households have nearly doubled their food wastage to more than $2,200 worth of uneaten food annually compared to $1,280 in 2015.

“Australians@HOME 2.0 revealed that generally Australians think they are wasting significant amounts of food each week” said Caroline Morgan, Head of Insights and Innovation, Samsung Electronics Australia. “We have the best of intentions to prepare and eat fresh food – so much so that we are shopping several times a week, but poor planning, poor storage and inefficient appliances are contributing to this food wastage,” she added.

The Australians@HOME 2.0 report also highlights the role of home appliances in helping to solve many common pain-points experienced by Australian families. This research comes at a time when Samsung is aiming to increase its offering in connected and ‘smart’ home appliances, giving Australians the opportunity to easily manage household chores from their compatible smartphone.

Among the key findings of the 2017 Australians@HOME 2.0 research was that Australians are interested in technology that can help them manage their groceries; with 72% interested in a fridge that notifies them when food is close to its use-by date or suggests when foods are running out (67%).

Many Australian households also seem to have a gender imbalance when it comes to chores; 78% of Australian women do laundry most often themselves, compared to less than half of Australian men. The research also found that while Australians dislike chores, only 2% of us outsource them, however three in four want their home appliances to help them manage or do their chores more efficiently.

“The pressures and demands of day-to-day life are constantly changing around us and can vary across households. It’s immensely important for Samsung to understand how our technology can support the evolving needs of the home, as well as select, calibrate and design product features for Australia,” said Jeremy Senior, Director Home Appliances, Samsung Electronics Australia. “The 2017 research has given us further insight into how we as a nation are living and has shown how home appliances and technology can help play a role in supporting Australian lives,” he concluded.


Cooking and food in the Australian Home

The role of cooking and fresh food are an important part of the Australian way of life. Australians value healthy, fresh, home-cooked foods; 69% think it’s important to cook with fresh ingredients and 67% think it’s important to prepare home cooked meals. Samsung’s research also found that families with kids value the emotional aspect of cooking and eating together with 69% stating it’s important that their household spends this time together. In addition, two in three Australians (and 75% of families with kids) see preparing home cooked food as a very important meal time behaviour.

Despite our love of cooking and eating fresh food, Australians are still wasting an average of $1,185 worth of food annually, with large households and young millennials wasting over $40 worth of food weekly. The majority of Australians (70%) do multiple shops per week, with 51% of them believing that this will help reduce food wastage.


Chores in the Australian Home

The research found that some Australians dislike cleaning the bathroom (39%), and dusting (36%) but in contrast, 84% of Australians don’t mind washing clothes, including 17% of Aussies that actually enjoy it. Some Australians dislike vacuuming (28%), but 29% of us vacuum multiple times a week and 20% own multiple vacuum cleaners.


Design in the Australian Home

From the research, Samsung has discovered that design can play a role in appliance decisions for over four in ten Australians, with many looking for appliances that both look good and make life easier. In fact, 47% of Australians try to colour coordinate appliances that are in the same room. When looking at the first design change that Australians would make, interestingly renters are the group most likely to update their appliances before making any other change (24% renters vs 18% of home owners).


Samsung Australians@HOME 2017 Products

Samsung products currently available which respond to consumer trends and demands include:


Family Hub SRF670BFH – RRP $7,499

  • Woolworths Shopping App In-built cameras*
  • Google and Outlook Calendar Sync through STICKI Board App~
  • Recipe, Photo Album, Pandora Music, Food Reminder Applications**
  • Black Layered Steel Finish
  • 5x Tempered Glass Shelves
  • Automatic Ice Maker
  • Multi Flow & No Frost Technology
  • Egg Tray Included
  • 6x Door Pockets
  • LCD display panel
  • Triple & Metal Cooling
  • 4th Door Smart Freezer – Convert to Fridge
  • Counter Depth Design
  • Digital Inverter Compressor – 10 Year Parts Warranty^


* Internet connection required.

~App is preloaded onto the product. Internet connection required. Data, subscription and charges may apply. Supports Google and Outlook calendars.

** Pandora App requires internet connection. Apps and services subject to change without notice.

^ See warranty card or for full details


Samsung Layered Steel Flat Door French Door SRF644CDLS – RRP $4,699

  • Smart Flexible Entertainer’s Drawer
  • Separate cooling systems with Twin Cooling Plus
  • Auto-fill water jug with infuser
  • Sleek Flat Design in Layered Steel Finish


POWERbot Pro SR10M7030WW – RRP $799

  • Real Suction 1.0
  • Edge Clean Master
  • Slim Design - 9.7cm Height
  • Up to 60 mins run time
  • 240 min Charge Time
  • Point Cleaning (Remote Control Included)
  • Visionary Mapping Plus
  • Cyclone Force Chamber System
  • Wi-Fi – Smart Home Connectivity*


*Samsung Smart Home apps are compatible with selected Samsung Galaxy S and Samsung Note series devices. (1)- Supports AndoirdTM(2)4.0(since Galaxy S2) or higher and iOS7 or higher. Additional Data charges may apply.


POWERbot Plus SR20M7070WS – RRP $999

  • Real Suction 2.0
  • Edge Clean Master
  • Self Cleaning Brush
  • Slim Design - 9.7cm Height
  • Up to 90 mins run time
  • 160 min Charge Time
  • Point Cleaning (Remote Control Included)
  • Visionary Mapping Plus
  • Cyclone Force Chamber System
  • Wi-Fi – Smart Home Connectivity*
  • Daily Scheduling


*Samsung Smart Home apps are compatible with selected Samsung Galaxy S and Samsung Note series devices. (1)- Supports AndoirdTM(2)4.0(since Galaxy S2) or higher and iOS7 or higher. Additional Data charges may apply.


Samsung 13Kg Activ DualWash Washer WA13M8700GV – RRP $1,899

  • XL 13Kg capacity
  • Activ DualWash Sink
  • Mid Control Touch Panel
  • Built-in Heater


Samsung 11Kg AddWash Washer WW11K8412OW – RRP $1,999

  • AddWash Function
  • Wi-Fi Connectivity*
  • 15 Minute Quick Wash^


*Compatible with selected devices.

^ For loads of 2kgs or less of lightly soiled laundry


8.5kg AddWash washer/dryer combo WD85K6410OW - RRP$1,699 (available at Harvey Norman and JB Hi-Fi only)

  • AddWash Function
  • SuperSpeed Technology
  • Built-In 6kg Dryer
  • AirWash refresh mode


About the 2017 Australians@HOME research

The 2017 Australians@HOME research shows that there is a role for technology to play in helping make Australian lives easier, taking the pressure off household chores and helping to save time through effective use of appliances and food storage. The 2017 Australians@HOME research also offers a glimpse at what the Australian home of the future may look like and how technology could change many existing tasks and household chores, to support Samsung in its ongoing efforts to understand the lives of Australians.


About Samsung Electronics Co., Ltd.

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[1] [1] TNS Australia (April 2017) – 1,000 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level