Samsung Australia brings art and TV together at Australia’s famous house

Nov 21. 2017
Samsung Australia brings art and TV together at Australia’s famous house

Samsung Australia today announced it will showcase the Badu Gili Art Collection on The Frame TVs in The Lounge, enabled by Samsung at the Sydney Opera House. The exhibition complements Badu Gili, the nightly animation that illuminates the Opera House’s eastern Bennelong sail with First Nations artwork at sundown and 9pm year-round.

The Badu Gili Art Collection, proudly presented by Samsung, fuses together the worlds of art and TV to exhibit the work of five eminent First Nations artists and bring their stories to new audiences.

The collection combines music, image and new mediums to celebrate time-honoured stories of seasonal change in flora and fauna, curated by the Opera House’s Head of First Nations Programming, Rhoda Roberts AO. Featured artists include Jenuarrie (Judith Warrie), Frances Belle Parker, Alick Tipoti and the late Lin Onus and Minnie Pwerle.

Awarded ‘Best of Innovation’ at CES 2017 in Las Vegas and showcased at the Louvre in Paris - The Frame introduces a completely new way to experience visual art and TV content through a framed television panel that hangs on a wall like artwork. Instead of fading to black when turned off like most TVs, the panel becomes a work of art, displaying content from a range of custom-designed digital art pieces or the user’s own content. When in ‘Art Mode’, The Frame also has a brightness sensor that allows the content being displayed on-screen to adjust to the natural levels of light in the room, so it closely resembles a piece of framed artwork.1

Holly Adams, Head of Brand Partnerships at Samsung Australia, said, “Breakthrough experiences, partnerships, and collaboration are at the heart of how Samsung applies innovation to support the Sydney Opera House as its Principal Partner. The way The Frame

1Performance may vary depending on the ambient brightness level at home.

brings art and TV together embodies Samsung’s ongoing commitment to innovation, and its ability to push boundaries, like bringing the wonderful Badu Gili Art Collection to life.

Whether it be enriching the visitor experience and deepening connections for patrons at the Sydney Opera House or elevating interaction between netball fans and their favourite players through virtual reality content, Samsung applies innovation to create tangible, deep connections for consumers and their passions,” Ms. Adams said.

Rhoda Roberts, Head of First Nations Programming, Sydney Opera House, said, “Badu Gili is an extraordinary project. It’s exciting as it provides visibility for Australia’s First Nations and a unique platform to showcase the diverse and ever adapting ways of painting country, from rock art to canvass and now through new mediums.

The land on which the Opera House stands has been a gathering place for storytelling, ceremony and community for thousands of years. By transforming the Opera House into a great art gallery, experiences like Badu Gili and the Badu Gili Art Collection ensure we continue this legacy and honour the world’s oldest culture through the power of art, music and technology”

The Frame at the Sydney Opera House is open to the public now until 16 January 2018. For more information, please visit www.sydneyoperahouse.com/badugili.

The Frame is available now in two sizes from selected retailers. For more information, please visit http://www.samsung.com/au/tv-av/the-frame/.

Event details:

WHAT: Badu Gili Art Collection, proudly presented by Samsung Curated by Rhoda Roberts AO, Head of First Nations Programming, Sydney Opera House
WHEN: Until 16 January 2018
WHERE: The Lounge, enabled by Samsung, Sydney Opera House, Bennelong Point, Sydney NSW
ADMISSION: Free

ENDS

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Sydney Opera House

The Opera House is a masterpiece that belongs to all Australians. It is the country’s number one tourist destination and its busiest performing arts centre, welcoming more than 8.2 million visitors a year on site and hosting 1,900 performances attended by 1.45 million people. Deloitte has estimated the total social asset value of the Sydney Opera House to Australia at $4.6 billion. On its 40th Anniversary in 2013, the Opera House embarked upon a Decade of Renewal to prepare it for future generations of artists, audiences and visitors.