Samsung Experience Store opens its doors to Melbourne

Mar 14. 2013

Celebrating the launch of Samsung’s second store with the latest GALAXY Note 8.0

MELBOURNE, Australia – March 14, 2013 – Samsung Electronics Australia has today announced the opening of its first Melbourne Samsung Experience Store, located inside the newly developed Highpoint Shopping Centre in the western suburbs of Melbourne. Samsung’s second Australian Experience Store will stand alongside high-profile local and international fashion and lifestyle favourites David Jones, TopShop, Zara and Myer.

To celebrate the opening, Samsung will be previewing the new GALAXY Note 8 tablet in the store, offering consumers the ability to see and use the tablet ahead of the Australian sales release in early April. The GALAXY Note 8.0 will also be on show at the Samsung store in George St, Sydney. The Samsung GALAXY Note 8.0 aims to re-ignite the mid-size tablet category, providing exceptional multimedia performance with a compact 8-inch screen. Building on the success of the GALAXY Note II smartphone, the GALAXY Note 8 uses Samsung’s intelligent S Pen technology that allows consumers to enjoy the ease of a traditional pen and paper but with the latest in Samsung’s tablet technology innovation.

“The new Highpoint Shopping Centre in Melbourne seemed an appropriate home for our second Samsung Experience Centre in Australia with its premium design and impressive range of retail stores,” said Tyler McGee, Vice President of Telecommunications, Samsung Electronics Australia. “Building on the successes of our Sydney store, the Samsung Melbourne Experience Store gives consumers an opportunity to discover more about our wide range of innovative and connected products from our expertly trained staff.”

The Samsung Experience Store will allow Melbournians to fully immerse themselves in a range of Samsung connected devices. With devices from the flagship Samsung SMART TV range, wireless audio with docks, digital cameras and notebooks all on display, the Experience Store will showcase the connected and diverse range of products offered by Samsung.

At the heart of the experience store lays Samsung’s wide variety of GALAXY smartphones and tablets, including the latest offerings from the GALAXY Note family as well as the highly popular GALAXY S III. The store also includes an expansive range of specific Samsung smartphone and tablet accessories.

Personalising the launch experience

To celebrate the Melbourne store opening, Samsung is operating an experiential program in the Highpoint Shopping Centre from Thursday 14th March until Sunday 24th March. Customers can come down and get a mug with a personalised photo of themselves, friends or family courtesy of Samsung.

Touch, try and buy the latest Samsung products with these launch specials

To learn more about Samsung’s innovative range of connected products, head to Melbourne’s Samsung Experience Store at Shop 2351 in the Highpoint Shopping Centre opening at 9:00am on Thursday March 14.

Regular store opening hours are:

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 9pm
Friday 9am - 9pm
Saturday 9am - 5pm
Sunday10am - 5pm

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit



Ethan Tuxford
Edelman for Samsung Australia
+61 (0) 2 9291 3363
+61 425 215 267

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