Samsung makes waves in LFD arena closing two high-profile deals in H2 2017
Projects with Westfield’s owner Scentre Group and McDonald’s contribute to a roll out of more than 7,000 displays
Samsung Electronics Australia is rolling out more than 7,000 displays as part of two high profile deals in the Professional Display category with Scentre Group and McDonald’s, both to be completed by the end of 2017.
As the first global deployment of a Samsung digital drive thru transformation for McDonald's, Samsung’s partnership with Coates Group and the fast food giant is also the largest drive thru deal globally for Samsung. Commencing with proof of concept in late 2015, the project has seen 2,400 units already in place across Australia and New Zealand.
In support of the digital transformation process across McDonald’s stores, Samsung was selected on the basis of overcoming challenges with previously tested equipment, in the areas of visual performance, noise, design and space constraints.
According to Claudio Cardile, Head of Professional Display Solutions at Samsung, Samsung’s outdoor OH46D delivered on performance requirements with display technology that enabled clear visibility of content with high brightness and anti-polarization technology for outdoor use.
“Samsung’s all in one IP 56 rated display allowed Coates, the digital solutions provider, the ability to design a menu board with a reduced footprint to fall in line with the limited real estate in McDonald’s drive thru lanes.
“With a large portion of quick service restaurant revenue generated from drive thru, having the right solution was critical,” added Cardile.
“Partnering with Samsung has allowed us to deliver an easy and enjoyable experience to our customers. Samsung and Coates have worked together to design a smart digital solution for our drive thru menu boards and we look forward to continuing our technology and innovation journey” Mark Wheeler, Director of Digital, McDonald's ANZ
Delivering a retail media network encompassing beautiful design and intelligent technology, Samsung’s Professional Display DM65D/E will offer standout quality and reliability, aiming to set a new benchmark in design.
The delivery and installation of the Westfield SmartScreen Network follows Scentre Group’s decision in late 2014 to internalise the media sales representation of the floor based portrait panels.
Bill Burton, Group General Manager, Brand & Media Experience at Scentre Group says, “The SmartScreen Network gives brands a powerful way to reach, engage and convert Westfield customers on their path to purchase.”
“Utilising the screens help to deliver a vibrant, dynamic high quality ambiance across our shopping centers – a benefit for brands, retailers and our customers, “Partnering with Samsung has ensured we achieved the high operational standards we require of our network” said Burton.
Managed by BrandSpace, Scentre Group’s specialist brand, media and experience division, the SmartScreen Network is an owned, digital screen advertising platform comprising more than 1,500 screens, in 47 shopping centres, including 40 Westfield shopping centres across Australia & New Zealand
Claudio Cardile says the SmartScreen Network is a unique, owned, value-adding media channel that has set a new benchmark for design, technology and for how media should be strategically deployed within retail environments.
“The DMD Series digital signage is ideal in indoor business venues, like major shopping centres, where revenue is dependent on non-stop operation. In addition, Scentre Group worked closely with Samsung to develop an asset management tool utilising the Samsung Magicinfo platform.
“Samsung’s proven technology can help promote customer interest and sales by continually drawing and informing audiences with rich content delivered on superb-quality digital signage. With highly-visible and superior 450-nit brightness, DMD Series digital indoor signage can keep customers engaged throughout their shopping experience,” added Cardile.
Since the launch in 2015, Scentre Group’s SmartScreen Network has been embraced by more than 400 clients, across 35 categories, running more than 1,900 campaigns.
About Samsung Electronics Co., Ltd.
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