Back in The Frame with Samsung

Oct 08. 2018
Back in The Frame with Samsung

Samsung’s award-winning TV returns with more elegance and broader functionality

Samsung Electronics Australia has today announced local pricing and availability of its second generation of The Frame, a TV that can turn Australian living spaces into a mesmerising gallery of curated art. The next generation of The Frame boasts enhanced features, new customisation options, and hundreds of available works of art that will transform Australian living rooms and give people the ability to display art when the TV is not in use.

The Frame takes your TV experience beyond entertainment, converting into a beautiful piece of art whenever your show or movie is over, and with an array of artwork, photography and frame colours available for purchase it will suit every mood and style. Plus, with the inclusion of the One Clear Connection cable, which transmits both power and AV data from the One Connect Box to the TV via a slim translucent cable, The Frame will seamlessly enhance any space in which it is placed.

“The Frame has been designed to fit harmoniously into every Australian home and has changed the way many Australians think about the role of their TV in the home,” said Hass Mahdi, Head of Audio Visual, Samsung Electronics Australia. “The Frame tackles the long-standing issue of a big blank screen that appears when you turn your TV off. Instead, your TV can now display an incredible array of local and international artwork that will enhance the appearance and ambience of your home.”

“As a brand we’re dedicated to developing and enhancing the way our products provide people with an amazing experience. This year, we’re providing a fresh perspective on The Frame and delivering Australian living rooms a set of new features that display art in an incredibly compelling way,” Mahdi added.

With the addition of an upgraded Art Mode, Australians can now customise the look and feel of their home in a greater variety of ways. Samsung’s Art Store houses an ever-growing and diverse library of artwork and photos from some of the most prominent museums, galleries,

and artists around the world. These include The Albertina, a leading Austrian art museum, Magnum Photos, one of the world’s most prestigious and influential photography agencies, and Lumas, a major Berlin-founded gallery for photography and art editions. 

The Frame will also deliver an enhanced user interface which makes it possible to browse different art pieces based on the colour scheme of a room, or to search by a particular medium, like drawing or photography. Plus, its new Slideshow and Favourite features empower you to curate your own collection of masterpieces that will shuffle through at preset intervals.

The Frame’s second generation still delivers the outstanding entertainment experience Australians expect from Samsung, combining a crisp and clear 4K screen with HDR10+ technology and Samsung’s enhanced smart TV experience. It also sets a new standard for refinement as it seamlessly blends into any room in the house. With the Slim Fit Wallmount’s inclusion with the panel, a selection of three customisable bezel options (white, walnut and beige wood) available for purchase, the One Clear Connection cable, and the Samsung Art Store’s incredible range of images, The Frame will enhance any space in which it is placed.

Pricing and Availability

The Frame will be available in 55-inch and 65-inch models in October from, Harvey Norman and David Jones. A 43-inch model will follow in November.

65-inch: RRP $3,899

55-inch RRP: $2,699

43-inch RRP: $1,799

For more information on The Frame, visit the


About Samsung Electronics Co., Ltd.

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