Samsung changes the face of iconic Luna Park for Vivid Sydney

May 16. 2018
The Night. Reimagined.

Introducing ‘The Night. Reimagined.’, a journey through the night and beyond with Samsung Galaxy S9 smartphone.

For the first time, Samsung Electronics Australia is an official partner of the Vivid Sydney festival – taking part with an incredible experience that will literally change the face of Luna Park. The personalised facelift will make the popular amusement park entrance and its iconic pearly whites a highlight of the 2018 festival, using the technology of the Galaxy S9 and S9+ smartphones.

At ‘The Night. Reimagined.’ participants will have a once in a lifetime opportunity to turn their selfie into a personalised AR Emoji that will within moments be projected on to and become the new face of Luna Park. Only nine times in its 83-year history has the iconic face of Luna Park changed its appearance, and this marks the first time it will be been done with a digital emoji.


The Night. Reimagined.

Located on the Sydney Opera House Forecourt, ‘The Night. Reimagined.’ is an epic two-storey, 9-shaped labyrinth, featuring two kilometres of LED strip lights within a spiralling aperture structure.

Visitors will be taken on a 90-metre unique light and sensory voyage, choosing between two different pathways on entry. The first journey will introduce participants to the AR Emoji and slow-mo redefined features of the Samsung S9 and S9+, while the second leads visitors on an immersive audio light and soundscape experience, transporting them through the night and beyond.

No matter what experience you choose, you are guaranteed to enjoy stunning light and sound installations within ‘The Night. Reimagined.’ including Twilight Glow, Southern Lights, Starry Skies and Cosmic Flares, each inspiring guests to reimagine the night.

Samsung’s ‘The Night. Reimagined.’ has a contemporary feel that is inspired by the beauty, sophistication and design of the Galaxy S9 smartphone, and creates the perfect environment to experience the Galaxy S9’s remarkable low-light camera capabilities.

Every part of ‘The Night. Reimagined.’ offers a unique Instagram-worthy moment, including the Super Slow-mo booth, which uses chrome-plated balls bursting into the air to allow guests to capture mesmerising slow-motion videos on the Galaxy S9 that can be instantly shared online.

Attendees will walk away with a digital souvenir pack, which contains images and selfies from the activation, including their very own AR Emoji on Luna Park and / or their bespoke slow-mo video.


Garry McGregor, Vice President of IT and Mobile, Samsung Australia said, “Samsung is all about creating epic moments that use our technology to defy barriers and to do things they never thought possible.

“There’s no better place to showcase the power of the Galaxy S9 and S9+ than at one of Australia’s largest and most exciting events: Vivid Sydney. What we’re doing at Luna Park and the Sydney Opera House Forecourt is truly unique and I encourage everyone to come and experience it for themselves.”

Ignatius Jones, Creative Director for Vivid Sydney said, “It won’t be long before Vivid Sydney attendees get to make history by becoming the new faces of Sydney’s iconic Luna Park. Vivid Sydney is about finding new ways for technology, art and innovation to gloriously come together, and with this installation, Samsung has really delivered.”

Installation details

‘The Night. Reimagined.’ installation will be on the Sydney Opera House Forecourt from 6pm every night during Vivid Sydney, from Friday 25 May – Saturday 16 June 2018.

Spaces are limited and high demand is expected. Visitors are advised to arrive early. To find out more about ‘The Night. Reimagined.’ at Vivid Sydney, visit:

#MakeitEpic #WithGalaxy #VividSydney


Calling All Australians

Samsung is also giving one lucky Australian and three guests the chance to be the first faces of Luna Park on the opening night of Vivid Sydney on Friday 25 May 2018*. The prize pack includes flights, accommodation and a number of other Samsung goodies. To enter the competition, visit your nearest Samsung store or visit


Notes to Editors


*NSW Permit No. LTP18/.23647. Conditions apply, see: Open to AUS residents 18+. Runs: 9am, 9/4/18 to 9pm AEST 17/5/18. Draw: 1pm AEST 18/5/18 at S5, 3 Murray Rose Avenue, Homebush Bay, NSW 2127. Prize: Samsung Galaxy S9 - Black RRP $1,199.  Winner published: at within two days of the Draw. Promoter: Samsung Electronics Australia Pty Ltd (ABN 63 002 915 648) of 3 Murray Rose Ave, Sydney Olympic Park NSW 2127.


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

Samsung is an official partner of Vivid Sydney 2018.


About Vivid Sydney

Vivid Sydney is the world’s largest festival of light, music and ideas and now the largest event in Australia. For 23 days - from 25 May to 16 June 2018 – the event places a spotlight on Sydney and reinforces its position as the home of light, creativity, cutting edge music, engaging conversations and the exchange of new ideas. The festival is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. In 2017 Vivid Sydney attracted a record 2.33 million attendees and injected over $143 million into NSW’s visitor economy. For more information visit