Samsung Australia and iris launch business marketing campaign: ‘Your business, your rules’

Feb 16. 2017
Samsung Australia and iris launch business marketing campaign: ‘Your business, your rules’

Mobile technology helping to provide solutions to the diverse needs of Australian business


Sydney, Australia – 16 February, 2017 Samsung Electronics Australia has today announced the launch of a new marketing campaign designed to engage and educate Australian business audiences about the versatility of its mobile product and solution portfolio offering.

The business-to-business (B2B) campaign, ‘Your business, your rules’, has been developed by creative agency iris Sydney and will showcase Samsung Australia’s approach to communicating how its mobile technology can help support the needs of today’s businesses.

Samsung’s mobile offering for business now operates across compatible Windows and Android tablets, multiple compatible smartphones, smartwatches, software and solutions, as well as compatible virtual reality and applications – all of which can be tailored to the specific needs of business customers.

The campaign will roll-out via digital channels appearing across LinkedIn, Facebook, YouTube and supported with a new website –

Steven Sherry, Vice President, Business and Enterprise Mobility at Samsung Australia said, “Mobile products and solutions play a critical role for any competitive business operation today. For Samsung, it’s imperative that we are able to support our business clients with products and solutions that are tailored to solve specific business challenges whilst helping to provide the security they need, via our  Knox platform.

Businesses demand technology that can support productivity, mobility, and help solve specific business challenges they face each day.They want to make their own decisions and maintain control. The approach we are taking with this campaign acknowledges that not all staff are the same and that businesses need a diverse choice of mobile solutions.”

Mark Treadwell, Client Service Director, iris said, “In the cluttered, grey world of B2B, the traditional and somewhat lethargic, off-the-shelf solutions approach is no longer cutting it with the way people run their businesses. One size no longer fits all. This is a first for Samsung Australia in creating a bespoke local approach for B2B, and in doing so has created a paradigm shift from bottom line profit to customer experience.”

The campaign launches today across digital and social media channels. This includes bespoke content and real case studies targeted to key verticals including Hospitality, Healthcare, Transport and Government.


For interviews, information and images please contact:

Edelman for Samsung Australia:

Eva Schmalkuche / +614 0352 9236 /


Christine Mills   /  +614 1334 3583  /

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at

About iris

iris is a creative innovation network. Our ambition is quite simply, to be the most interesting and innovative agency network on the planet. 

In May 1999 iris was a team of six people forging an agency around a single client. Today iris is a diverse, thriving, creative network of over 1000 people in 14 offices, working with many of the most progressive and successful businesses in the world.

iris Sydney packs a huge strategic and creative punch in Australia. Working across all disciplines and specifically using data and insights to deliver communications across TV, social and everything in between. We believe it’s not about creating more creative, but about being more relevant in today’s society. Our vibrant mix of culture, people, thinking and ideas has established us to become the award winning agency we are today.

In 2017 iris was named as one of the Best & Bravest agencies in the world, featuring no.5 on the Contagious Pioneers list.  iris also featured as a stand out Creativity Innovator on the 2017 AdAge A List.