What is 100% colour volume, and why is it important?
* Compared to Conventional Samsung TVs
A similar thing can happen with some conventional TVs.2 Colours can look fine when everything is within the normal limits of conventional TV standards, but with new High Dynamic Range movies and TV shows, colours can seem to just run out of puff.
Red can appear rich and clean up to a point, and then become washed out and weak when it’s supposed to be getting brighter. If all the colours reach their limits evenly, then the whole picture can look whitewashed in the parts that are supposed to be brightly coloured.
But if one colour hits its ceiling before the others, then those bright sections can look strange, because the colour will have shifted to appear like another shade.
With 100% colour volume, QLED TV can deliver rich colours, fully saturated up to the maximum brightness of the TV on HDR content. And with Samsung QLED TVs achieving up to 1500 nits brightness, that means dazzling colour on HDR content.
Screen and product images simulated for illustrative purposes.
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1. Available on HDR content only. Colour volume tested by Samsung using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by independent third party.
2. Conventional TV standards are based on 8 bits of brightness and colour resolution. High Dynamic Range standards are based on 10 bits of brightness and colour resolution. A 10-bit TV can display a greater range between the brightest and darkest parts of an image than an 8-bit TV. A 10 bit TV panel can potentially display more than a billion colour shades, compared to a possible 16.8 million colour shades from an 8-bit TV.
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