What is 100% colour volume, and why is it important?

With previously undreamt of brightness levels and extreme colour range, the latest High Dynamic Range content – including games, plus movies and TV shows from Netflix and on UltraHD Blu-ray™ discs – makes for rich viewing… but only if your TV is up to the task.1

With Samsung-tested and third party-certified 100% colour volume, QLED TV is able to show HDR content as the maker captured it, and intended it to be seen by you, the audience. With 100% colour volume on QLED TV, colours can appear true to the creator’s original vision so you enjoy a superb entertainment experience.

Turn up the volume

What is colour volume, exactly? It is how bright each colour can be shown, while maintaining the same rich hue it has at lower brightness (luminance) levels. So, why is that important?

Let’s consider a more common use of ‘volume’. When you turn up the volume on your stereo, or on your TV, you expect the sound to get louder. But more than that, you expect all of the sound to get louder, evenly.

What if you turned it up and the roars of the crowd at the football game filled your room, but the commentators remained at the same level? You’d hardly be able to make out what they were saying. How about a video game? What if when you turned up the volume only the gunshots boomed out while all the environmental sounds stayed the same.

* Compared to Conventional Samsung TVs

A similar thing can happen with some conventional TVs.2 Colours can look fine when everything is within the normal limits of conventional TV standards, but with new High Dynamic Range movies and TV shows, colours can seem to just run out of puff.

Red can appear rich and clean up to a point, and then become washed out and weak when it’s supposed to be getting brighter. If all the colours reach their limits evenly, then the whole picture can look whitewashed in the parts that are supposed to be brightly coloured.

But if one colour hits its ceiling before the others, then those bright sections can look strange, because the colour will have shifted to appear like another shade.

With 100% colour volume, QLED TV can deliver rich colours, fully saturated up to the maximum brightness of the TV on HDR content. And with Samsung QLED TVs achieving up to 1500 nits brightness, that means dazzling colour on HDR content.

Certified by experts

But don’t just take our word for it; QLED TVs have been tested by Samsung and certified by independent experts. The VDE (the Verband Deutscher Elektrotechniker) has certified that the 2017 Samsung QLED TVs deliver 100 percent colour volume.

Samsung tested the colour volume using the IDMS 1.03b standard and DCI-P3 colour space with Brightness tested at maximum luminance with 10% White Window in HDR. VDE certified the 100% Colour Volume based on these conditions. Translated to English, that’s the Association of German Electrical Engineers, a 36,000 member European body which delivers industry standards and conducts independent product testing in a wide range of technical fields.

So, with Samsung QLED TVs you can be confident of seeing a vast range of vivid, accurate colours at any brightness level, and enjoy High Dynamic Range movies, TV shows and games that appear as their makers intended.

Screen and product images simulated for illustrative purposes.
All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged. References to third parties do not constitute any recommendation, approval, endorsement, authorisation, sponsorship or affiliation by Samsung of those third parties.
1. Available on HDR content only. Colour volume tested by Samsung using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by independent third party.
2. Conventional TV standards are based on 8 bits of brightness and colour resolution. High Dynamic Range standards are based on 10 bits of brightness and colour resolution. A 10-bit TV can display a greater range between the brightest and darkest parts of an image than an 8-bit TV. A 10 bit TV panel can potentially display more than a billion colour shades, compared to a possible 16.8 million colour shades from an 8-bit TV.