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Galaxy UnpackedGalaxy Unpacked

Feb. 26, 2026 at 12:00 AM BDT
Live on Samsung.com Feb. 26, 2026 at 12:00 AM BDT
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A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box.
A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box. A light illuminates within a box. The box begins to spin and some sides turn transparent. Stars can be seen inside the box. It spins again and tumbles across text that says Galaxy AI. The box stops and opens, and the Galaxy AI starburst appears out of the top of the box.










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2 Galaxy S25 Ultra in Titanium Silverblue slide across each other, one in rear view and one in front view. The Galaxy S25 Ultra in front view shows a Now Brief notification with the words, 'Get today's highlight.' The Galaxy S25 Ultra in rear view has the S Pen resting on top. Galaxy AI. 2 Galaxy S25 Ultra in Titanium Silverblue slide across each other, one in rear view and one in front view. The Galaxy S25 Ultra in front view shows a Now Brief notification with the words, 'Get today's highlight.' The Galaxy S25 Ultra in rear view has the S Pen resting on top. Galaxy AI.

Galaxy S25 Ultra

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Galaxy S25 Edge

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Galaxy Watch8 Classic attached to a Black Hybrid Band, buckled and forming a closed loop. The watch face is angled slightly to the left, offering a view of both the watch face and the Hybrid Band.

Galaxy Watch8 Classic

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Galaxy Watch8 attached to a White Sport Band, buckled and forming a closed loop. The watch face is angled slightly to the left, offering a view of both the watch face and the Sport Band.

Galaxy Watch8

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2025 AI TVs

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A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame. A blank TV sits alone. A vivid blue abstract landscape appears on screen. The TV suddenly moves to occupy a central position surrounded by four other TV models. Text below reads Samsung Vision AI is here. QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame.

Neo QLED 8K

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oled

OLED

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Q-Series Soundbar

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Odyssey OLED G9

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Home living made simple

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Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo. Samsung’s Bespoke AI product lineup shows: Bespoke AI Windfree, Bespoke AI Laundry, Bespoke Jet Bot Combo AI Robot Vacuum Cleaner and Bespoke AI Home Side-by-Side Refrigerator. Bespoke AI logo.

Bespoke Refrigerator

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Bespoke Laundry

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Washing Machine

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Refrigerator

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Explore the Stories

Bespoke AI icon Bespoke AI icon

Bespoke AI
SmartThings icon SmartThings icon

SmartThings
Galaxy AI icon Galaxy AI icon

Galaxy AI
Switch to Galaxy icon Switch to Galaxy icon

Switch to Galaxy
Samsung Health icon Samsung Health icon

Samsung Health

*Image simulated. Samsung account login may be required for certain AI features.

*Image simulated. Actual UX/UI may differ. Availability of colors, sizes, models, and watch bands may vary by country or carrier. Products sold separately. Running coach program is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use running coach program, user needs to take a running level test and get a level before starting the coach program.