Discover the latest innovations from Samsung
Samsung continues to lead the TV industry forward, announcing a range of innovations that will redefine all your expectations for TVs. Join us on the journey and learn more here.
QLED 8K.
Discover
perfect reality.
Learn what experts are saying about the groundbreaking technological advances driving the QLED 8K experience.

Introducing Apple AirPlay
and iTunes Movies
and TV Shows
on Samsung Smart TVs
For the first time ever, you can watch all the movies and TV shows from your iTunes Library directly on your Samsung Smart TV.
You can also browse the iTunes Store to choose from hundreds of thousands of movies and TV episodes, including the largest selection of 4K HDR movies. And with AirPlay 2 built in, you can effortlessly play Apple Music, videos, photos, and more from your iPhone, iPad, and Mac to your Samsung Smart TV.
A new world of content. A new way for you to enjoy it.
*The specifications, Smart service and GUI (Graphic User Interface) may vary by model and region.
*iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply.

The Frame
& Serif TV
TVs that go beyond TV, Samsung is launching new products that add value to your home design aesthetic in 2019. You’re not just watching TV anymore. It’s a whole new way to experience your TV.

The Frame :
The versatility you need to design your space
Still searching for the perfect complement to your lifestyle? The Frame lends your space the artistic touch you’ve been searching for. Find the freedom to do it your way.

Serif TV :
A beautiful work of design on its own
Stunning new visual experience meets iconic design that can elevate any space on its own. Samsung is bringing a redefined Serif TV in 2019, combining many of its most advanced TV technologies and features with a striking look and feel. Don’t settle for ordinary.

At Samsung, innovation never stops.
We'll continue to lead the industry with advanced technologies and new consumer experiences.
