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Executives in Singapore
Meet the team responsible for conducting Samsung business in your part of the world.
Lee SangChul (Steve)President and Chief Executive Officer
Southeast Asia Headquarters
Mr. SangChul Lee was appointed to the role of President and
CEO of Samsung Electronics South East Asia & Oceania in May 2017.
Prior to this, Mr. Lee served as the head of Strategic Marketing Office,
Mobile Communications Business of Samsung Electronics,
during which he successfully led Global Sales, Product Strategy,
Marketing and Enterprise business of the mobile business.
Mr. Lee has also held various executive positions, including CEO of
Samsung Electronics Latin America and CEO of Samsung Electronics CIS. Additionally, he was previously the head of Sales & Marketing Team in
the Visual Display Division, during which he brought exceptional expertise and experience to his position and effectively presented the Samsung brand and products to the market.
A graduate of Inha University in industrial engineering,
Mr. Lee joined Samsung's TV division working in 1984.
In his career spanning more than three decades with the company,
Mr. Lee has overseen a variety of teams ranging from sales to auditing and Digital Appliances Business. Among other roles, he also served as the manager of Samsung Electronics Australia, as well as president of Samsung Electronics Benelux (SEBN) and Samsung Electronics Italy (SEI).
Mr. Lee is a member of the Korean Association of Industrial Engineering.
Lee Jui SiangPresident
Samsung Electronics Singapore
Lee Jui Siang was appointed the President of Samsung Electronics Singapore in May 2017. He joined Samsung Electronics as the Director for IT, Mobile & Digital Imaging for Samsung Electronics Malaysia. A shrewd business leader with more than 20 years’ experience in sales and marketing, Jui Siang delivered outstanding business results for Samsung Electronics Malaysia and was promoted to the position of Vice President.
Jui Siang’s six-year tenure with Samsung Electronics also took him to assignments in Vietnam and the regional office in Singapore where he continued to play instrumental roles in driving Samsung’s mobile business success.
Prior to joining Samsung, Jui Siang held various senior marketing and management positions in Johnson & Johnson and Mars Inc. He graduated from the National University of Singapore (NUS) and obtained his Executive MBA from the NUS Business School.