Samsung Defines Connected Living at IFA 2019

September 6 - 11, 2019 at City Cube, Berlin

Innovation with purpose. Discover how Samsung applies advances in AI and the 5G network to a more seamless connected living experience.

Exhibition building exterior bearing the Samsung logo in the upper left corner and a IFA banner in the façade

Samsung Events @ IFA

What is Connected Living?

Discover how connected living can power up your lifestyle and get you focused on the important things in life.

Play a video game on the TV at home after using Bixby to set lighting and sound

Connected Living Experience Zones

Experience the true meaning of connected living by visiting different locations designed to demonstrate your daily life.

There are 2 main cubicles which are the laundry and kitchen zone and the living and fitness zone at Steglitz Mall Berlin
Boulevard Berlin Mall

September 3rd-11th, 2019

Discover how connected devices facilitate your daily life, make it more secure and provide more overall convenience. Whether it's in the laundry room, kitchen or living room, see how easy it is to connect and use the devices.

There is 1 main cubicle which is the laundry and kitchen zone.
Alexa Mall

September 3rd-11th, 2019

Witness a new level of comfort with smart solutions that simplify your daily tasks. In both the mall and the electronics store, visitors can experience a house that greets them when they get home, or how to answer the phone from the fridge.

Featured Products

Check out the latest Samsung products.

2 models of Galaxy Note10, Note10 plus with a blue color of S pen

Galaxy Note10

People are sitting at the table having a conversation while The Frame in Art Mode hangs on the wall

The Frame

TV when it’s on, ART when it’s off

4 models of Portable SSD T5 in the colors gold, red, black and blue

Portable SSD T5

Super fast external storage

The refrigerator built to your taste

BESPOKE

The refrigerator built to your taste

* Visitors will be directed to the global product page in English.
**BESPOKE is not available in Canada at this time
1 model of Samsung Exynos 980 in black and blue against a background shaped like a motherboard

Exynos 980

Combination of AI and 5G to change the digital future

* Visitors will be directed to the global product page in English.
A son and father are taking a rest at home in front of the tv. There are the HDR10+ logo in the upper left corner and the QLED 8K logo in the upper right corner.

Samsung Unveils 8K HDR10+

As an industry leader, Samsung unveils plans to provide the world's first support for 8K HDR10+ in 4Q 2019. Defining a new global standard for high-dynamic range video signals, HDR10+ brings brightness to every scene.

Snapshots from IFA 2019

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Illustration of Gen Z characters standing in a line wearing colorful clothing and accessories.

Enabling Dreamers with Purpose

Every generation has its dreams. Now's the time for all of us to dream big.

* If the country site does not have a page, visitors will be directed to the global page in English.
Front entrance of Samsung KX building at King's Cross, London, superimposed with crisscrossed purple and orange linear designs.

Samsung KX

Experience the first looks at London's newest destination.

* Visitors will be directed to the UK page in English.