Samsung leads the future of AI and loT at IFA 2018

August 31 - September 5, 2018, City Cube, Berlin

Samsung leads the industry in R&D, 5G and AI in order to harness the power of innovation and empower people to create a better future with the experiences they desire.

At the Samsung Town exhibition space at IFA, we presented advanced connected living with Samsung's latest breakthrough products. Customer experienced vivid 8K content with the new QLED 8K TV, checked out the newly launched Galaxy Note9 and explored smart home appliances like QuickDrive™ with integrated AI and IoT technologies that simplify your life.

Front exterior of building bearing the Samsung logo in upper left corner and the slogan "Do What You Can't" featured at the top, with a row of Samsung logo banners placed to the left of the building.

Press Conference

Open Your Mind to Possibility

Thursday, August 30, 2018,
City Cube, Berlin
HS Kim, President and CEO of Samsung Electronics

Our vision of a world of 1 billion connected, intelligent Samsung devices continues to materialize, but has also evolved along with advances in AI and IoT, and their ever-growing integration into the mainstream.

Samsung leads the charge into the future of AI and IoT with our vast efforts. We invested $14bn in R&D last year; we have committed a further multi-billion dollar investment over the next three years in next-generation technologies including AI and IoT; and launched a new research division on key AI technologies, enlisting many of the world's leading experts in AI. In order to further enable our advancements in this field, we have also led the global initiative to establish industry standards for 5G.

We push the boundaries of invention and create breakthrough products that will enable people to improve their lives in ways beyond their imagination and Do What They Can't.

HS Kim, President and CEO of Samsung Electronics, speaks at the Samsung Press Conference at IFA 2018.

Samsung Events @ IFA 2018

A photo of the venue during the press conference.

Press Conference

- Samsung's vision & latest new product introduction
- Aug. 30, 11:00 - 12:00, City Cube Berlin, Level 1

A chef preps ingredients at the venue during the Club des Chef Cooking Show event.

Club des Chef Cooking Show

- Smart Life Recipe : How to enrich your daily life with Samsung Club des Chefs & connected home
- Aug. 31, 14:00 - 14:30

A photo of the Mr. Doodle Drawing Show event venue, with a stage and backdrop covered in hand-drawn doodles.

Mr. Doodle Drawing Show

- Mr.Doodle Drawing Show with Galaxy Note9
- Aug. 31, 10:30 - 11:30

The main characters from the animated TV show Family Guy stand against a white backdrop, under the words "Doorways x Family Guy

#doorways AR Experience

- AR experience of Samsung's connected living at the "Family Guy" house
- Aug. 31 - Sep. 5, 10:00 - 18:00

Main featured products


See nothing else

A front facing QLED 8K, placed in front of a larger QLED 8K positioned at an angle.

Real 8K resolution

  • Enter the new era of resolution that brings a new dimension of reality to your living room in large screens

8K AI Upscaling

  • Upscale various types of sources and resolutions into 8K through machine learning

Quantum Processor 8K

  • Powered by AI, Samsung's very own processor not only intelligently optimizes picture quality and sound, but also connects to other home devices and provides new TV experiences
*8K TV product is not yet available in Canada.
The 8K logo is featured at the center of a grey background, then the screen flips horizontally, turning the 8 into an infinity sign, after which the screen transitions to zoom in and out of multiple landscapes and various images shown in 8K resolution, before transitioning back to the grey background and 8K logo and finally ending with the words "QLED 8K - See nothing else".


Do More in Less Time

A white front facing QuickDrive™

No compromises

  • Get your wash fully clean in half the time, without sacrificing the efficiency of the wash. The "Super Speed" 39 minute cycle on the QuickDrive™ is super fast.

Unique Q-Drum™

  • The technology that makes it all possible. The Q-Drum™ consists of a 'drum' and 'backplate' that rotate independently, delivering twice the power in half the time.

Smart Control functions**

  • Download the app to manage your wash while you're away. Program your wash to be ready by a desired end time, find the optimal wash cycle for your load, or even monitor the status of your machine.
* Tested on Samsung WW8800M compared with WW8500K. Saves up to 50% time on Cotton (40℃, half load). Cycle duration may vary depending on the water supply and weight/type of laundry. ** A Samsung application account is necessary and available on Android and iOS devices. Data network connection (Wi-Fi or data network) is required.

Galaxy Note9

The new super powerful Note.

To the left is a Galxy Note9 in Ocean Blue with the backside facing up, and to the right is a Galaxy Note9 in Ocean Blue with the screen facing up, as a S Pen in yellow lies on top of the screen.

Enhanced performance

  • With an all day 4,000mAh battery¹, integrated gigabit LTE and Wi-Fi capabilities² and an unprecedented 512GB of internal storage space³, you'll have all you need to work faster and harder with a single charge.

Bluetooth enabled S Pen

  • The all new S Pen now boasts powerful Bluetooth technology, letting you press a button to take control of your camera, presentations, and apps without touching your phone.⁴

Intelligent camera

  • Capture more with the camera that takes clear and vivid photos, even in low light. And with new intelligent features like Scene Optimizer and Flaw Detection, it's easier than ever to take a great photo.
¹Based on average battery life under typical usage conditions. Average expected performance based on typical usage. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application-usage patterns. Results may vary.
²Actual speed may vary by country or carrier.
³512GB internal memory. Also available in 128GB. Actual storage available may vary depending on pre-installed software. Internal storage may be less due to storage of the operating system and software used to operate the device features. Internal storage will vary depending on the operator and may change after software upgrades are performed.
⁴S Pen remote function reaches up to 10 meters in an open space based on laboratory testing. Performance subject to usage and external conditions.

Event photos