Lifestyle TV
The Frame
The Freestyle
The Serif
The Premiere
The Terrace
The Sero

A Screen for Any Lifestyle

We have a screen for all your needs. Find the screen that's designed to match your unique home style.

Video starts with question \"What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?\" Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen. Video starts with question \"What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?\" Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle Screen is right for you?

  • Uniqueness

  • Screen Size

  • Colour

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 85" / 75" / 65" / 55" / 50" / 43" / 32"
  • Black (With various bezel styles and colors)
The Freestyle The Freestyle
The Freestyle
  • Portable Smart Projector
  • 30"~100"
  • White
The Serif The Serif
The Serif
  • Unique Design TV
  • 65"/55"/43"
  • Cloud white
The Premiere The Premiere
The Premiere
  • Private Home Cinema
  • Up to 120" / 130"
  • White
The Terrace The Terrace
The Terrace
  • Outdoor TV
  • 75" / 65" / 55"
  • Titan Black
The Sero The Sero
The Sero
  • Rotating Screen
  • 43"
  • Navy Blue

* For more information, please check the detail page of each product.

The Frame

TV when it's on. Art when it's off.

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

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The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels. The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
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The Freestyle

Tilt.Point.Play.

Get yourself The Freestyle, a compact portable projector.

Just Tilt, Point & Play and get ready to watch your favourite entertainment on a big screen. With a built-in Smart TV Experience*, Premium 360 Sound and HDR10 compatibility, the stylized projector is made to bring the big screen entertainment experience, anywhere. You can even go hands-free with Voice Command, express your mood with Prism Effect and the wonderful Music Wall. Unleash a world of entertainment possibilities wherever you go with The Freestyle.

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* Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle. The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.
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The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with reduced glare.

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The Serif is placed on a stand next to a table full of food. The Serif is placed on top of a table without a stand. The Serif is placed on a stand next to a chair. The Serif is placed on a stand facing a table. The Serif is placed on a stand next to a table full of food. The Serif is placed on top of a table without a stand. The Serif is placed on a stand next to a chair. The Serif is placed on a stand facing a table.
Shop The Serif

The Premiere

Launch your private cinema in 4K triple laser

The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

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The Terrace

Samsung QLED Experience, Now Outdoors

The Terrace brings indoor entertainment outdoors. Enjoy your TV outdoors with QLED picture technology and access to various content with a built-in Smart TV experience.

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The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology that works to reduce glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

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A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen. A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.
Shop The Sero

Accessorize your Lifestyle Screens.

Discover the accessories to match your Lifestyle Screen and optimize your viewing experience.

See all accessories

* TV and accessories sold separately.

Customizable Bezel

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Customizable Bezel Customizable Bezel

Auto Rotating Stand

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The Freestyle Skin and Cradle

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