Contemporary design
for your home

White The Serif in Fabric Ambient Mode in colour salmon sits on a stand in front of a wall with home furniture-inspired graphic shapes.

The Serif is back with a sleek base and the signature I-shaped profile. Transform your blank screen with exclusive patterns. Make a statement in your home with our new Serif.

Graphic shapes inspired by your living space.

Iconic design

The unique I-shaped profile is sharp and sophisticated. It’s the definition of pure, emotional design that’s created to elevate your room’s design aesthetic.

White The Serif on the floor facing left next to a close-up image of a White The Serif sitting on a stand in Leaf Ambient Mode, showing the I-shape design.

Designed for more
freedom in your home

Whether you want your TV to blend in with the room or stand out as a feature piece, The Serif works with your space harmoniously. The Bouroullec brothers designed the TV to add character while seamlessly fitting into your everyday life.

White background image
Rear view of a White The Serif on a stand facing a man’s workshop, where the man greets his dog.
White The Serif on a cabinet displaying landscape onscreen.
Man and woman playing with their dog in the bedroom in front of a Dark Blue The Serif on a stand.
White The Serif sitting in the floor.
White The Serif in Fabric Ambient Mode in the colour olive partially seen. A child stands behind the TV
Rear view of a Dark Blue The Serif on a stand facing the living room.

Turn your TV
into a digital
canvas

Ambient Mode

When you’re not watching TV,
transform your black screen into a
work of art with The Serif
Ambient Mode - a collection of
decorative art, including two exclusive
patterns from the Bouroullec brothers palette.*

Dark Blue The Serif with light blue fabric Ambient Mode.
Dark Blue The Serif shows how the screen changes as time goes by. It begins with Fabric Ambient Mode in the colour light blue then navy, Light Grid in the colour white, Linear Dots Neutral, Fabric in the colour olive, and back to Fabric in light blue

*The ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns and/or colours.

Nature’s beautiful inspiration

Specially created for The Serif by Ronan & Erwan
Bouroullec, the new Ambient Mode features two
patterns inspired by the beauty of the natural world
around us—a beautiful leaf and a textured fabric.

Two images of patterns included with The Serif are Leaf Ambient Mode and Fabric Ambient mode.

Adding elegance
to the icon

A new black metal floor stand of The Serif adds another level of sophistication to The Serif’s iconic design TV. The stand blends naturally with the room environment and lets you easily position The Serif in your space.

Close-up of a White The Serif sitting on a black metal floor stand next to a full image of a White The Serif on a stand in the living room next to a man giving his dog a treat.

"The Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors."

- Ronan & Erwan Bouroullec -

It is an image of design sketches with a blue I-shape colored in.

What's in the Box

Here are the accessories and components that come with The Serif and make it easy to install and operate.

The Serif and The Serif box seen from the front at an angle. The included TV Stand, Power Cable, and Remote Control lay in front.

Iconic from every angle

Man at his kitchen table looking at a hilly landscape on his White The Serif. To the side is a close-up image of The Serif’s I-shaped design, and above is an image of a Dark Blue The Serif in a workshop displaying Fabric Ambient Mode in the colour salmon.
Woman sitting in front of a coffee table watching her White The Serif in Fabric Ambient Mode in the colour navy. Next to it is an image of a man and woman sitting together next to the bed as their Dark Blue The Serif shows Leaf Ambient Mode in the background in the colour olive.
Man setting up his White The Serif. Next to it is a close-up image of a wood The Serif in Fabric Ambient Mode in the colour navy.
White The Serif in Fabric Ambient Mode in the colour salmon sitting on a table next to a book and decorations.

Choose yours.

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen. 55-inch Dark Blue The Serif seen from the front at an angle with light blue colour on-screen.
Select the Colors
WHITE
Capacity
Capacity