2019 The Serif 4K Smart TV

White The Serif on a display block faces a Dark Blue The Serif on a stand, separated by The Serif’s iconic I. White The Serif displays a detailed image of a statue on-screen as the Dark Blue The Serif sits on a stand with a woman running on-screen in bold color.
Modern contemporary design that houses QLED technology, producing over a billion shades of colour for immersive TV viewing. Make a statement with our new Serif.
Graphic shapes inspired by your living space come together with a TV to transform into The Serif.

A new emotion

Design

The Serif contemporary design makes a statement in your
home with character, inspiration, and a unique new
aesthetic design.

Man and woman sit in their living room watching febric Ambient Mode on a White The Serif. Image is over layed with an orange I and The Serif-inspired dash graphic elements are seen below the image.

A new
experience

Technology

The Serif is powered by Samsung QLED technology,
producing over a billion shades of colour for immersive
TV viewing.

Galaxy S10 lies on a White The Serif in Fabric Ambient Mode in the colour Lightblue, showing mirror NFC content by playing the song Over the Horizon.

The Serif

Highlighting close-ups of The Serif from different angles and how The Serif complements different spaces. It ends by zooming in on the The Serif logo.

The Serif works with your space harmoniously

A man is at the kitchen table as a White The Serif shows Fabric Ambient Mode in the colour salmon.
White The Serif sitting on a stand in a living room with a sandy beach and clear ocean on-screen. Below is a close-up of the back of The Serif fabric texture and a close-up of the screen in Fabric Ambient Mode in the colour navy, highlighting the I-shape design.
Man and woman playing with their dog in the bedroom in front of a White The Serif on a stand in Leaf Ambient Mode in the colour olive. Next to the image is The Serif on a cabinet displaying Fabric Ambient Mode in the colour salmon on-screen.
White The Serif seen from the front on a white block display stand with vivid teal grass and a bright pink sky on-screen.

Choose yours.

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen. 55-inch Dark Blue The Serif seen from the front at an angle with light blue colour on-screen.
Select the Colors
WHITE
Capacity
Capacity

See another TV
for your lifestyle, The Frame

White The Frame with a leaf drawing on-screen hangs on a wall next to open windows and greenery to show how it fits in with your lifestyle.