Dark Blue The Serif sits on a stand in front of a navy wall with graphic elements. With galactic swirls as the background on-screen, The Serif shows how it connects you with content you love, all in one place.

The Serif has been redefined for 2019, with a range of advanced Samsung TV technologies that provide inspirational experiences. Bring scenes to life with QLED technology that has over a billion shades of colour for immersive TV viewing.

Graphic shapes inspired by your living space.

The Serif meets
QLED technology

See life like colour
with over a billion
shades of colour

Quantum dots express over a billion colours at 100%
colour volume*, resulting in accurate, rich and detailed
colours in any light.

White The Serif with vivid colours of a sandy beach and clear water on-screen, popping out of the wall to show colour volume brings the screen to life. A VDE logo verifies QLED colour volume has been tested and certified.

*100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577. December 2017. The certification may vary by model.

picture detail

Even exceptionally bright or dark scenes can’t hide the
details. HDR 10+ analyzes each scene, going frame by
frame to adjust the brightness to suit the moment.
You’ll experience exceptional picture detail the way the
director intended them to be seen.

Dark Blue The Serif with an image of the mouth of a cave on-screen, showing that even with rich color and bold contrast The Serif shows incredible detail. An HDR 10+ logo verifies the screen standard.

* Compatibility with all HDR content is not guaranteed.
** The certification may vary by model.
*** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Easy Usability

The Serif makes it easy to enjoy a variety of content.
Faster searches. Better control.*
How you can connect The Serif with your Galaxy S10. A woman’s hand places the Galaxy S10 on a White The Serif as graphics show the devices connecting to each other over Bluetooth. Once the two are connected, The Serif mirrors the Galaxy S10 screen playing the song Over the Horizon.

*Compared to the Samsung 2016 The Serif TV. Compatible devices only.
**Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.

A new way to
enjoy content

NFC* on TV

*Near Field Communication (NFC) technology allows you to exchange digital content and connect electronic devices with a touch. When using NFC on TV, Bluetooth on your mobile will automatically activate. Only supported by Android OS based smartphone.

Bixby Voice Assistant on TV

Spend more time watching and less time searching. Smart AI lets you easily search shows and movies through voice commands, and provides content recommendations tailored just for you.*

Talk to The Serif with Bixby
Woman looking at her Dark Blue The Serif and telling Bixby to Go to Ambient Mode. The Serif shows Bixby listening and putting Linear Dots Neutral Ambient Mode on-screen.

*Samsung Account log-in and data network connection (Wi-Fi or data network) are required to use Bixby. User interface design is subject to change. Not all features available at launch. Bixby recognizes select languages. Others to be supported. Using Bixby Voice may be limited under certain situations. Bixby Voice is designed to recognize certain US English accents and dialects. Some Bixby features may not be available depending on country, region or language.

AirPlay 2

With AirPlay 2 built in, you can stream or share content
from Apple devices to the big screen. Effortlessly
play videos, music, photos and more from your iPhone,
iPad and Mac on your The Serif.

Little girl reads a book on the floor in front of a White The Serif that is connected to an AirPlay to show a boy playing a violin on-screen.

*The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
** iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply.

Use your favourite
voice assistant

Works with

2019 The Serif works seamlessly with Amazon’s
Alexa and Google Assistant. That gives you simple and
intuitive control over key TV functions like changing
channels and adjusting the volume with just your voice.

Man using Amazon’s Alexa and Google Assistant to control what he watches on his White The Serif. The Serif shows a tennis player about to hit the ball on-screen.

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
** Google and related marks and logos are trademarks of Google LLC.
*** Service may not be launched at the same time as The Serif, and the availability may vary by region.
**** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
***** Turn-on TV feature support may vary by model

Easy to Use

One Remote Control & Mobile App

Easily control all connected devices and content with
just One Remote Control and your mobile. Adjust the
settings or find new artwork to display. Easy to find,
easy to use.

Simulated Eden UG Ambient screen with Galaxy S10 and One Remote Control seen in front to show how you can easily control The Serif through mobile or One Remote Control.

* Compatible devices may vary by region.
** Actual product and remote control may differ from image shown.
*** Must download and install the SmartThings app.

Choose yours.

The Serif 55"

White The Serif seen from the front at an angle with salmon colour on-screen. Dark Blue The Serif seen from the front at an angle with light blue colour on-screen.
Select the Colors