Say Less, Do More.

Bixby frees you to focus on what matters most.
It learns what you like to do and works with your favorite apps and services to help you get more done.

As four people are getting out of an elevator, you see 'Say Hi to the new Bixby, Samsung's intelligent assistant.' and then 'Bixby understands natural language. Just talk like you would to a friend.' displayed on the screen. In the first scene, a woman is changing her work schedule using Bixby, while you see 'Bixby understands context too, so it can follow a conversation.' displayed on the screen. In the second scene, a man is booking a table at an Italian restaurant using Bixby and then meeting up with his friends at the restaurant, while you see 'Bixby works with apps you love, so you can do more, smarter.' and then 'It can find you a table, and book it too.' displayed on the screen. In the third scene, another man is booking an Uber ride using Bixby and then arriving at his destination, while you see 'Bixby learns what you like to be more helpful over time.' and then 'Tell Bixby the kind of ride you prefer once, and it remembers next time.' displayed on the screen. In the fourth scene, another woman is giving Bixby a voice command about her daily routine and then exercising according to the set routine, while you see 'It can simplify your daily routines too. Just give the command.' and then 'And let Bixby do the rest.' displayed on the screen.

* Bixby only recognizes certain accents and dialects of English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), and Spanish (Spain). Other languages to be supported.
* Using Bixby may be limited under certain situations including without limitation during media (Video/Game/Voice) recording, during call (including outgoing call), docking on the DeX Station, DeX mode, Maximum power saving mode, Emergency mode, Kids Mode, and MirrorLink™.

Make things happen.

Just say what you want, and Bixby will deliver.
Sure you can ask for dinner reservation, but you can also call a ride all with your voice.

An image of displaying the message "Hi Bixby, are there any nearby ice cream shops?" on a picture of two people riding bicycles on the waterfront
An image of displaying the message "Hi Bixby, how many steps have I walked today?" on a picture of a woman laughing while hiking with friends
An image of displaying the message "Hi Bixby, text James that dinner will be ready in 30 minutes." on a picture of two women cooking in the kitchen
An image of displaying the message "Hi Bixby, play my warm-up playlist." on a picture of men and women facing each other while working out

It’s your Bixby.

Bixby adapts to your needs by learning your routine, the apps you like to use,
and even remembers what you’ve already asked for and how, so it becomes more helpful over time.

A front view of a Galaxy Note9 Ocean Blue showing images of steak, pizza, barbeque, and information about the restaurant

When you use Bixby for the first time

A front view of a Galaxy Note9 Ocean Blue showing images of various salads and information about the restaurant

When Bixby gets to know you

Plays well with others.

Bixby is always growing by adding new services and expanding supported devices, so you can focus on getting more done.

An image listing icons of household appliances (a doorbell, TV, washing machine, music player, air conditioner, voice assistance, refrigerator, and phone) that are integrated into the SmartThings app in the house

Speak Naturally.

Bixby understands natural, conversational language so you can talk the same way you’d talk to a friend.

An animated image of checking weather via Bixby on a Galaxy Note9 Ocean Blue. At first animation, asking to Bixby, "How’s the weather today?" and Bixby shows Today’s weather screen with the phrase “Sunny with temperature around 26º” and sunny back ground image shown. At second animation, asking to Bixby, “How about in Portland?” and Bixby shows Portland’s weather screen with the phrase “Light rain with temperature around 22º” and cloudy background image shown.

Contact Samsung Help

Do you have more questions?

* Screen images simulated for illustrative purposes.
* Currently available with Galaxy Note9/S9/S9+/Note8/S8/S8+.
* Service availability may vary by country.
* Bixby controls selected apps, other apps to be supported.
* Samsung Account log-in and data network connection (Wi-Fi or data network) required.
* User interface may change and differ by device.