Human Rights > Talent Development

SEU/DS University

With the aim of providing a comprehensive platform for employees seeking professional development, DX Division integrated existing individual training modules scattered across different functional roles into a comprehensive structure under one organization, which we call Samsung Electronics University (SEU). SEU, which consists of 12 schools under three academies, delivers a wide range of courses to enhance the job competency and leadership skills of all employees, including part-time and contract workers, fostering a culture of employee-led growth, offering practical and field-oriented training, and promoting convergence among diverse functional roles and thematic areas through various systems.

SEU(Samsung Electronics University) SEU(Samsung Electronics University)

DS Division provides job training through DS University. Designed as a comprehensive training program for DS Division employees, DS University is structured like a virtual university with 11 fields and 46 departments, offering systematic job training in fields such as design, devices, software, quality, processes, and equipment.

This diagram shows the job training structure of DS University, with 'Field' at the center surrounded by 11 training fields including Design, Devices/Integration, PE/TEST, S/W, Quality, Processes, Equipment, EHS, Infrastructure, PKG, and Management, and three separate categories at the bottom: Leadership, Foreign language, and Onboarding. This diagram shows the job training structure of DS University, with 'Field' at the center surrounded by 11 training fields including Design, Devices/Integration, PE/TEST, S/W, Quality, Processes, Equipment, EHS, Infrastructure, PKG, and Management, and three separate categories at the bottom: Leadership, Foreign language, and Onboarding.
Encouraging Self-Learning

Our employees are encouraged to explore and sign up for self-led training courses offered by the company during the biannual STaR Week. This system inspires our employees to push their limits and proactively take part in courses beyond their current job functions.

Supporting professional growth by role

We provide specialized and systematic training for each position, including S/W, R&D, manufacturing and production technology, quality and service, sales and marketing, purchasing, and design, so our employees can grow into top specialists in their respective fields.

Supporting professional growth by role
Category Main Courses Course Details
S/W
  • S/W architect training system (three stages)
  • Two-track AI training system (four stages)
    - AI for S/W Engineer Program
    - GenAI PowerUser Program
  • Data science training system (four stages)
 We run a three-stage S/W architect training program to design customer experience-oriented S/W and are implementing a two-track AI training system for S/W engineers (AI for S/W Engineer Program) and all employees (GenAI PowerUser Program) in response to the era of generative AI. We also provide a four-stage data science training system to deliver new experiences and value to customers
R&D
  • Technology leadership classes (executives, masters, and fellows deliver content focusing on the latest technology trends and technical expertise)
 To support the development of next-generation products, we provide R&D personnel with the latest technologies and training in seven key areas: RF/communication, systems/sensors, display, mechanics, molds, technology elements, and technology management
Manufacturing and production technology
  • Robot, IoT, deep learning vision course
  • Training of factory management expert, etc.
 We provide training on automation technology to drive Samsung Smart Factory and full automation, along with training programs on manufacturing innovation and expertise building to enhance productivity and scientific factory management
Quality and service
  • Hands-on application of statistics and understanding of polymer materials
  • Training of quality management expert and ISO9001 auditors
 We provide data-based quality analysis, material characteristics and testing methods, and technical competency enhancement training courses to enhance service and quality competencies with an emphasis on customer needs
Sales&
marketing
  • Digital marketing expert training program, digital marketing simulations, and marketing data analysis program
 We strengthen customer data-based analysis and problem-solving capabilities for customer-centered sales and marketing in the digital era and data-driven sales and marketing
Purchasing
  • Value negotiation, cost analysis, and supply chain risk management
 We train procurement specialists according to internationally recognized certification, such as Certified Professional in Supply Management(CPSM), and enhance their expertise in purchasing with a combination of theoretical training and practical, case-based simulations
Design
  • Advanced/expert training in design AI
  • Samsung Design Thinking, etc.
 We help our employees enhance their design implementation skills through training in the four key design areas (UX, Industrial, Visual, and Strategy) and Design AI programs focused on creating value in customer experiences. We also provide Design Thinking programs that focus on customer-centric and creative problem-solving
Strengthening leadership capabilities by role

We offer diverse competency-building programs to empower leaders’ capabilities in driving organizational performance. These programs include leadership training tailored to fulfill organizational roles and leadership-themed courses according to the Samsung Electronics Leadership Fundamentals(SELF). Additionally, we conduct leadership coaching and seminars to better understand changing trends and environments, complemented by next-generation leadership courses to help talented employees grow into better leaders. Moreover, we aim to boost competitiveness at the unit level through organizational development programs, strengthening departmental collaboration and synergy among all department members.

Strengthening leadership capabilities by role
Category Target Main courses Course details
Role transition
  • New executives, masters
  • New group leaders, and part managers
 New executives/master, new group leader, new part leader, insightful leadership, innovative leadership Role transition mindset, business understanding, organizational management, business insights, etc.
Leadership enhancement
  • All positions, including executives
 SELF leadership, leadership-themed courses, coaching, leadership seminars, etc. Leadership competency building in connection with SELF assessment results, themed seminars to build understanding of business environments, technological changes, coaching leadership, etc.
Training next-generation leaders
  • Next-generation management leader candidates
  • Executive candidates, etc.
 Training of next-generation management leader candidates, next-generation women leader workshops, group leader candidates, etc. Role simulations, group coaching, discovering strengths, mid-to long-term vision discussions, goal setting, etc.
Organizational development
  • By group and unit
 “One Team” team building courses Building on team strengths, communication, collaboration, establishing team mission and vision, developing principles of action
In-house professor program for knowledge-and-experience-sharing

SEU appoints employees noted for their outstanding performance based on their experience and knowledge as in-house professors specializing in different job functions to share their expertise. They are responsible for developing their own teaching content and delivering practical training that participants can readily utilize at work. Currently, 43 in-house professors are teaching at SEU. We plan to expand our pool of in-house professors further.

Last updated June 27, 2025