Human Rights > Talent Development

SEU/DS University

With the aim of providing a comprehensive platform for employees seeking professional development, DX Division integrated existing individual training modules scattered across different functional roles into a comprehensive structure under one organization, which we call Samsung Electronics University (SEU). SEU, which consists of 11 schools under three academies, delivers a wide range of courses to enhance the job competency and leadership skills of all employees, including part-time and contract workers, fostering a culture of employee-led growth, offering practical and field-oriented training, and promoting convergence among diverse functional roles and thematic areas through various systems.

SEU (Samsung Electronics University) education framework diagram, organized into three academies and their respective schools. SEU (Samsung Electronics University) education framework diagram, organized into three academies and their respective schools.
Leadership Academy: Leadership School, Global School, Onboarding School
Advanced Technology Academy: AI School, S/W School, R&D School, Production & Manufacturing School
Global CX Academy: Sales & Marketing School, Procurement School, Design School, Corporate Management School

DS Division provides job training through DS University. Designed as a comprehensive training program for DS Division employees, DS University is structured like a virtual university with 12 fields and 48 departments, offering systematic job training in fields such as design, devices, software, quality, processes, and equipment.

Diagram illustrating DS University's vocational training system. The 'Schools' is positioned at the center, surrounded by 11 other faculties including Design, Devices/Integration, PE/TEST, S/W, Quality, Process, Equipment, EHS, Infrastructure, PKG, and Management. Leadership, Foreign Languages, and Onboarding are separately displayed at the bottom. Diagram illustrating DS University's vocational training system. The 'Schools' is positioned at the center, surrounded by 11 other faculties including Design, Devices/Integration, PE/TEST, S/W, Quality, Process, Equipment, EHS, Infrastructure, PKG, and Management. Leadership, Foreign Languages, and Onboarding are separately displayed at the bottom.
Encouraging Self-Learning

Our employees are encouraged to explore and sign up for self-led training courses offered by the company during the biannual STaR Week. This system inspires our employees to push their limits and proactively take part in courses beyond their current job functions.

Supporting professional growth by role

We provide specialized and systematic training for each position, including S/W, R&D, manufacturing and production technology, quality and service, sales and marketing, purchasing, and design, so our employees can grow into top specialists in their respective fields.

A table summarizing job-specific expert development programs
Category Main Courses Course Details
S/W
  • S/W Architect training system
  • Two-track AI training system (four stages)
    - AI for S/W Engineer Program
    - GenAI PowerUser Program
  • Data Science training system
 We run an S/W Architect Training Program for customer experience-centric software design. In response to the era of generative AI, we are implementing a two-track AI training system: the AI for S/W Engineer Program to enhance product competitiveness, and the GenAI PowerUser Program for all employees to innovate workplace productivity. We also provide a Data Science training system to deliver new experiences and value to our customers.
R&D
  • Tech Seminars (insights on the latest technology trends and know-how from executives, Samsung Masters, and external specialists)
  • Humanoid Robotics, AI H/W System Analysis, and Structural Analysis
 To support the development of next-generation products, we provide R&D personnel with the latest technologies and training in seven key areas: RF/communication, systems/sensors, display, mechanics, molds, technology elements, and technology management.
Manufacturing and production technology
  • Robotics/IoT, Deep Learning Vision, Equipment Control, etc.
  • Digital Twin Technology Seminars
 We provide our employees with automation and advanced digital twin training programs, driving the transition toward Samsung Smart Factories and autonomous manufacturing based on digital twin technology.
Quality and service
  • Hands-on application of statistics and understanding of polymer materials
  • Training of quality management expert and ISO9001 auditors
 We provide data-based quality analysis, material characteristics and testing methods, and technical competency enhancement training courses to enhance service and quality competencies with an emphasis on customer needs.
Sales and
marketing
  • AI Digital Marketing Expert Certification Course
  • AI-Driven Retail Marketing Course, etc.
 We strengthen our employees' data analytics and problem-solving capabilities through these courses, driving customer-centric sales and marketing excellence within the digital AI landscape.
Purchasing
  • Purchasing Strategy, Value Negotiation, Cost Analysis, and Supplier Management
  • CPSM and Professional Buyer programs
 We cultivate purchasing specialists through curricula linked to internal and external certification programs and foster their expertise through hands-on education utilizing scenarios and simulations.
Design
  • Expert Training in Design AI
  • Samsung Design Thinking, etc.
 To create value in customer experiences, we offer educational programs across five foundational design processes: General Skills, Creative Thinking, Research & Insight, Ideation & Solution, and Design Tools. We also provide Design Thinking programs that focus on customer-centric and creative problem-solving.
Strengthening leadership capabilities by role

We offer diverse leadership development programs to strengthen leaders’ capabilities in driving organizational performance. Our curriculum ranges from role transition support for newly appointed team leaders, to specialized leadership and coaching courses designed for continuous leadership development. We also operate next-generation leadership programs to help high-performing employees develop into well-prepared leaders, ready to embark on the next stage of their careers. Another primary initiative is to conduct specialized workshops and seminars for different management levels to effectively adapt to changes in the AX era. Moreover, we aim to boost competitiveness at the departmental level through organizational development programs, where leaders and team members collaborate to champion change and maximize synergy.

A table summarizing leadership development programs by role
Category Target Main courses Course details
Role transition
  • Newly appointed EVPs, VPs
  • New group leaders, part managers
 New Executives/Master, New Group Leader, New Part Leader, Insightful Leadership, Innovative Leadership Awareness of roles at different career phases and their required competencies
Leadership enhancement
  • Executives, all team leaders
 SLE Group Leader, SLE Part Leader, 1:1 Coaching, Advanced Coaching Program, Organizational Management Solution Workshops Leadership competency building in connection with SELF assessment results, coaching skill development
Training next-generation leaders
  • Next-generation management leader candidates
  • Executive candidates
 Next-Generation Management Leaders, Next-Generation Female Leaders, Group Leader Candidates, Young Leaders Mentoring, coaching, role simulations
Change management
  • Executives, all team leaders
 AX Executive Workshops, AX Team Leader Workshops, Leadership Seminars, Change Management Coaching Business environment changes, technological trends, internal strategic direction
Organizational development
  • By group and unit
 "One Team" Team Building Courses Building team strengths
/communication/collaboration, establishing team mission/vision
In-house professor program for knowledge-and-experience-sharing

SEU appoints employees noted for their outstanding performance based on their experience and knowledge as in-house professors specializing in different job functions to share their expertise. They are responsible for developing their own teaching content and delivering practical training that participants can readily utilize at work. Currently, 42 in-house professors are teaching at SEU. We plan to expand our pool of in-house professors further.

Last updatedJune 26, 2026