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AI Ethics for Bixby

Samsung Electronics takes all necessary measures in advance to prevent possible biases.
We ensure compliance with the Sensitive Language Policy that reflects individual countries’ laws, regulations, social norms, and consumer sentiment, while also developing and implementing the Sensitive Language Database and Sensitive Recognition Engine. We regularly update the sensitive language database to reflect rapidly changing social issues.

 
Sensitive Language Policy
  • Laws/regulations and norms
  • Consumer sentiment and emotions
 
Sensitive Language Database
  • Philosophy, religion, nationality, race, gender, crime, issues, emergency situations, etc.
 
Development and Implementation
  • Sensitive Recognition Engine
  • Regular updates of the Sensitive Language DB
 
Verification
  • Sensitive language detection testing
 
Operation
  • Sensing and responding to issues
Last updated June 26, 2026