Blue Elephant is a program that provides cyber violence prevention education for youth and supports the recovery of students affected by cyber violence. In response to the societal issue of cyber violence among adolescents, the program aims to reach 3 million participants nationwide by 2029 through various prevention initiatives. It focuses on five key areas, including education, awareness-raising campaigns, psychological care for victims and academic research. The company provided a total of KRW 0.9 billion in support for the Blue Elephant program in 2024.
“I was bullied when I was in my fifth year of elementary school. It wasn't until I became an adult that I realized it was serious violence. If I had recognized that at the time, I would have proactively worked to solve the problem. But now I'm working to increase awareness and prevent cyberviolence.”