At Samsung Electronics, the Head of the Global CS Center serves as the chief officer responsible for enterprise-wide Customer Satisfaction (CS) initiatives, ensuring customer safety and delivering flawless quality by managing and supervising the company’s quality assurance system.
In 2024, we established the "Quality Innovation Committee," the company’s top-level quality decision-making body chaired by the CEO. This initiative aims to fundamentally resolve market quality issues and strengthen enterprise-wide quality management. The committee focuses on thoroughly reviewing quality risks of new products and addressing quality-related issues and improvement measures.
The Global CS Center and the quality management teams within each business unit conduct real-time monitoring to proactively prevent issues related to product quality and customer safety. They immediately report any issues to management and ensure prompt cause analysis and measures to prevent recurrence. Regular product-specific meetings are held to facilitate the implementation of a Product Liability (PL) prevention and response process, with the goal of ensuring product safety.
Samsung Electronics operates a quality assurance system that manages quality throughout the entire product lifecycle. We conduct evaluations for safety, compatibility, usability, and serviceability at every stage, from product planning and development to purchasing and manufacturing, to ensure product safety and quality before release. After the product is launched, we use a proactive CS risk sensing system to detect potential complaints early and respond quickly, aiming to prevent customer complaints and accidents.
In 2024, we established the Quality Auditing Group to analyze the root causes of quality failures and implement measures to prevent recurrence in future models by improving processes and systems. The company also regularly receives quality-related issues from employees through the Quality Management Advocate system and take preventive measures in collaboration with relevant business units and departments.