A TV that is beautiful to look at every moment

The Frame seen closeup of the white color bezels.
Close up of The Frame hanging on a wall displaying a painting.
The Frame on studio stand near a living room wall that has picture frames hanging on it.
 Close up of The Frame studio stand.
Video of The Frame seen closeup of the white color bezels and then seen in different settings, hanging on a kitchen wall, on a free standing shelf unit in a living room, on the studio stand displaying art.


Beautify your space

Because it looks like a real frame, The Frame enhances thesurroundings, wherever it is. Its big screen offers a grand display for art, making it a striking sight—on or off.

The Frame on the wall with other frames in a living space with a sofa and bed.
Image of an office with The Frame on the wall above a desk and chair.
A living room seen from behind The Frame on a studio stand.
The Frame on the wall of a cafe and tilted forward 15 degrees.
The Frame displaying three photographs in Squareslayout, hanging on the wall in dining room.
The Frame hanging on the wall just like a real frame above a fireplace in the living room.
The Frame with the white custom frame
The Frame’s frame changes into three different types of custom frames as you scroll down

Customizable Frame

Customize to your style

The choice is yours when it comes to The Frame. Pick the ideal customizable frame for your space, taste, or artwork—magnets make it simple to attach and detach for a different style.

*Each customizable frame is sold separately.


Change the look with snap-on customizable frames


The ideal way to appreciate art all day long

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and color tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

*Performance may vary depending on the ambient brightness level.



Senses your presence

When you’re nearby, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy.

*Motion Sensor operates only in Art Mode. Performance may vary depending on the lighting condition.

 After a certain amount of time, Art mode off.


Hangs like a real frame

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your space.

*Measured from rear end of the TV, the gap may differ based on the installation and wall type.

The Frame is upright and moves toward the wall showing that there’s hardly any gap between The Frame and the wall.

Tilt top and bottom for the ideal view
*The actual angle when tilting may vary by product size.

Adjust left or right to get it beautifully level
*The actual angle when adjusting may vary by product size.


Keeps the view clean

Make better use of your space. With a single, nearly invisible optical cable, you can connect all devices without any messy tangled wires. Connect invisibly.

*The ‘Invisible Connection’ refers to a single, transparent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to the power cable of the TV or cables connected to otherdevices such as sound bar.

When scrolling the view zooms out to show the cabinet that’s placed away from The Frame to show how devices connected to The Frame via the Invisible Connection are kept far away with the One Connect Box.
Closeup of the One Connect Box and a Blu-ray player in a cabinet.

The slim, near-invisible optical cable connects every device to the TV through the One Connect Box, allowing you to place the connected devices further away so you can use the space for your decor.


The Frame Specification

The Frame Specification
SIZE 65” 55” 43”
FRAME SIZE(HxV) 83.1 x 145.4 cm*w/o stand 70.8 x 123.5 cm*w/o stand 55.7 x 96.7 cm*w/o stand
PICTURE QUALITY 4K UHD, HDR, Active Crystal Color
SMART 2017 Samsung Smart Hub, Smart View, One Remote Control
NEW FEATURES Art Mode, Samsung Collection, Brightness Sensor, Motion Sensor
FRAME COLOR Charcoal Black
  • CONNECTIVITY: One Connect Box with Invisible Connection (5 m)
  • STAND: Basic Stand
  • WALL-MOUNT: "No Gap" Wall-Mount
  • CUSTOMIZABLE FRAMES: Walnut, Beige wood, White
  • STANDS: Studio Stand
  • INVISIBLE CONNECTION KIT: Invisible Connection 15 m
The Frame in basic gray metal bezels. One is 65 inches, the other is 55 inches and are standing upright and are shown from the left.
Video of The Frame seen in different settings, on a free standing shelf unit in a living room, hanging on a wall displaying a family photo with other frames, on a kitchen wall displaying a painting, on the studio stand displaying art and placed away from the wall