[CSR] Samsung Joins Hand with Hong Kong Blind Union to Launch ‘Make HK Better – Be Their Eyes’ Christmas Campaign

Dec 08. 2015

Bring a joyful Christmas by sending over warm messages


Hong Kong – December 8, 2015 – Samsung Electronics H.K. Co., Ltd., aims at bringing a better life to users through the continuous introduction of innovative technologies, is also committed to fulfilling its social responsibility and contributing to Hong Kong society through various corporate citizenship activities. Samsung today announced collaboration with a local non-profitable organization – Hong Kong Blind Union to co-organize a ‘Make HK Better – Be Their Eyes’ campaign this Christams, bringing Hong Kong citizens and people with visual impairment together to celebrate an extraordinary Christmas, enlightens this joyful festival with colours.

Samsung has been striving for excellence in research and development, introducing a wide range of products to cater the needs of different users. Samsung’s smartphones and tablets are equipped with ‘Voice Assistant’ function, enables visually impaired persons to enjoy seamless mobile user experience. Simply click ‘Accessibility’ in ‘Settings’ and choose ‘Vision’, then activate ‘Voice Assistant’ function. After activatation, device will read the words or selected fuction shown on it when users touch the screen, or even make commands by simply tapping any options twice.

Christmas is coming to town, stunning Christmas lights are everywhere. Samsung takes this opportunity to co-organize ‘Make HK Better – Be Their Eyes’ campaign with Hong Kong Blind Union to encourage citizens to care different communities in the society, and bring hopes and blessings to the needy. Through participation in this meaningful campaign, citizens can express their cares by photos and words, let the visually impaired persons to really feel the joys and celebrate the festival together.

“Joyful festivals always bring happiness and blessings to people. By collaborating with Hong Kong Blind Union, we wish to contribute to the society by arousing more awareness from the public on the needs of visually impaired persons, making this Christmas a meaningful one”, said Lawrence Chow, Chief Marketing Officer, Samsung Electronics H.K. Co., Ltd.

‘Make HK Better – Be Their Eyes’ campaign details

• Stage 1: transfer the captions into braille stickers – From now untill 22 Dec, 2015, during ‘Make HK Better – Be Their Eyes’ campaign, citizens can take photos of the beautiful Christmas lights in the city and upload to personal Instagram, by adding hashtags ‘#MakeHKBetter’, ‘#BeTheirEyes’ together with a caption of less than 40 words to describe the photo. Citizens can also visit the campaign website and add a caption of no more than 40 words to photos being uploaded, vividly depicting the gorgeous view of the Christmas lights. Following, Samsung will work with Hong Kong Blind Union to transfer the captions into braille stickers and place them at the best venues for enjoying Christmas lights, let the visually impaired persons to feel the Christmas atmosphere with all the warm hearted messages.

• Stage 2: sustain festive happiness – From 23 Dec to 26 Dec, 2015, citizens are welcomed to upload photos of the beautiful Christmas lights to personal Instagrams, or visit the campaign website and add a caption of no more than 40 words to photos being uploaded, to sustain the festive happiness together.

For more information, please visit the campaign website: http://www.makehkbetter.com; or Samsung Facebook fan page: https://www.facebook.com/SamsungHK.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit: www.samsung.com or global.samsungtomorrow.com.                                                  

About Hong Kong Blind Union

Hong Kong Blind Union was established in 1964.  It is the first self-help group organized and managed by people with visual impairment.  It aims at striving for equality, opportunities and independence for visually impaired persons. The Union now has four sectors to provide services including, counseling, education support, career planning, self-development, social and entertainment and information technology for promoting social integration of visually impaired persons.

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