The First Pop-up Samsung Café Opens in Causeway Bay

Aug 24. 2018

A new check-in hotspot with a stylish concept that designed to inspire the new generation

Artworks from local award-winning NOC Coffee Co. barista and famous illustrators

Experience the new, powerful Samsung Galaxy Note9

Samsung Cafe

Hong Kong – August 23, 2018 – Samsung Electronics H.K. Co. Ltd. introduced the first Pop-up Samsung Café in Hong Kong to welcome the launch of their latest flagship smartphone – the Galaxy Note9. Located in Causeway Bay, the pop-up café is the new check-in hotspot for Note fans and citizens. Samsung understands achievers’ need for inspiration, hence introduced this new concept that combines contemporary and local elements. Samsung Café provides a relaxing environment in which the public may test the powerful features of the Galaxy Note9, and gain immense inspiration from it. Furthermore, limited gifts are offered to visitors of the Pop-up Samsung Café, worth up to HK$250 per person[1] .

Brewing Exclusive, Unique Coffee Flavors for Note Fans

Pop-up Samsung Café is located on the ground floor of Tower 535, Causeway Bay. It has a total area of over 10,000 square feet across two floors. Apart from showcasing the Galaxy Note9 and a series of smart products, Samsung noticed the pursuit of lifestyle amongst achievers; thus, invited a local award-winning barista from NOC Coffee Co. to brew a coffee shop that urban people love. Award-winning barista, Sam Chan, crafted unique coffee flavors of ‘passion’, ‘vision’, ‘persistence’, ‘faith’, and ‘intelligence’ for a Taste of Inspiration. Each mindset boasts its own flavors; for example, ‘persistence’ is slightly bitter, yet ends on a sweet note to reflect the unique attitude.

Galaxy Note9 Limited Special Edition Comes With an Additional S Pen

Pop-up Samsung Café will showcase various models and limited special edition of the Galaxy Note9. The Galaxy Note9 Limited Special Edition is a variation of the 512GB blue model. In addition to the yellow S Pen, it comes with a stylish silver S Pen. The two stunning S Pens allow users to match their preference. The Galaxy Note9 Limited Special Edition’s selling price is similar to 512GB Galaxy Note9. Customers may purchase it on-site at the Samsung Café, and experience how the Galaxy Note9 provides a breakthrough between work and entertainment. Moreover, a 128GB Samsung EVO microSD card (valued at HK$398) may be redeemed at Samsung café upon purchasing the Galaxy Note9 at Samsung Café or licensed stores in Causeway Bay, and having successfully downloaded Samsung Pay.

Pop-up Samsung Café – Where Inspiration Brews

Upon stepping in the Pop-up Samsung Café, creativity and inspiration is evident. The café walls exemplify wisdom through displaying various mottos by celebrities. Walking through the gallery decorated with paper art will lead to various experience zones. Firstly, you may try Galaxy Note9’s Scene Optimizer at the AI Camera Zone. The real-time intelligence feature is able to automatically identify the scene of a photo and adjust settings accordingly. Then, you will find the huge Inspiration Wall by famous local illustrator, Zoie Lam. The exclusive Inspiration Wall incorporates her iconic Zlism theme, making it the highlight of the ground floor. It is a perfect spot to take a selfie with the Galaxy Note9, which supports the Bluetooth S Pen. The S Pen acts as a remote, which allows you to take selfies from a further distance. Additionally, Zoie will host an art workshop at the café to demonstrate how the S Pen assists creation.

Work and Leisure are Inseparable

Walking up the stairs of the café, the second floor exhibits modernity. The design reflects the environment of a co-working area, and promotes a leisure atmosphere with the café. The swift integration of work and leisure aligns with the preference of urban people. Samsung Café particularly set a corner to demonstrate how the Galaxy Note9 may connect to Samsung DeX, emphasizing its powerful functions. The newly launched Galaxy Watch is also displayed next to the window, allowing you to experience its health management function and many more. In addition, the latest flagship Galaxy Tab S4 is also displayed at the Café. 

Work and leisure is deemed equally important by achievers. You may head to the Game Zone and try Galaxy Note9’s preset PUBG MOBILE game for an extraordinary gaming experience. Also, you may try Samsung Odyssey HMD and Gear VR to experience the power of virtual reality.

Offering Limited Gifts Worth Up To HK$250

Apart from introducing a new experience, Pop-up Samsung Café also offers limited gifts worth up to HK$250 per person[1]. First of all, after completing the specified three activities from the experience zones, you may redeem a free coffee brewed by NOC Coffee Co.’s barista and a cookie. Also, you may visit the S Pen Creativity area and draw a design with the S Pen. The design will be printed onto a limited edition Tote Bag designed by Zoie Lam, and you may take it with you for free after completing the experience. At the Samsung Pay corner, you may try purchasing items from the vending machines with Samsung Pay Smart Octopus to receive a free NOC Coffee Co. Drip Bag.

Offers in Pop-up Samsung Café

From August 23 to September 9, 2018, redeem a 128GB Samsung EVO microSD card (valued at HK$398) upon any purchase of Galaxy Note9 from Samsung Café or licensed distributors in Causeway Bay, and successfully download Samsung Pay. Limited supply, available while stocks last. 

Pop-up Samsung Café even introduces exclusive offers for Samsung Pay users, including: Welcome offer – any users who add a credit card to their Samsung Pay at the café will be rewarded a Starbucks coupon valued at HKD50; Octopus offer – any visitors who add Smart Octopus on Samsung Pay can be rewarded an extra  Starbucks coupon valued at HKD50. 

Samsung Exclusive Workshops

Samsung exclusively organizes some workshops at the Pop-up café for citizens, including illustration workshop by Zlism’s creator Zoie Lam, Foto Beginner Photography entry class and practical workshops on Galaxy Note9 functions. Details as follows:




Application Method



Illustration workshop by Zlism’s creator Zoie Lam

- Zoie Lam’s creation motto 

- How to create with S Pen

Samsung Facebook game

(Aug 24)

Sep 1


Foto Beginner Photography entry class

- How to take nice photos with the Galaxy Note9

- How to fully utilize the AI camera functions

- Photo structure techniques on night shooting

Register via Foto Beginner WhatsApp

Aug 30 and Sep 8





Practical workshops on Galaxy Note9 functions

- Brand new S Pen

- Remote control of selfie taking

- Screen Off Memo

- Camera functions

- Scene Optimizer

- Flaw detection

- Bixby – translate text on photos

- Samsung DeX

Register on ClubS website



Aug 27-31 and Sep 3-7



Aug 25-26 and Sep 8-9




20:00- 20:45


Details of Pop-up Samsung Café

Date: Aug 25 – Sep 9, 2018
Time: 11:00 - 21:00
Location: G06, G/F, Tower 535, Jaffe Road, Causeway Bay

For more product information, please visit or contact Samsung customer service hotline at (+852) 3698-4698.


* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

[1] Gifts are limited, available while stocks last. Each person may only redeem a gift once per day.
[2] Gifts are limited, available while stocks last. Each person may only redeem a gift once per day

Samsung Cafe

Pop-up Samsung Café blends in local arts, and has especially invited local renowned illustrator Zoie Lam to create the immense Inspiration Wall.

Samsung Cafe

Pop-up Samsung Café blends in local arts, and has especially invited local renowned illustrator Zoie Lam to create the immense Inspiration Wall.

Samsung Cafe

NOC Coffee Co. stations in Pop-up Samsung Café to brew the most unique coffee flavors to visitors.

Samsung Cafe

The AI camera and selfie zones allows citizens to experience the smart performance of the AI camera.

Samsung Cafe

Work zone demonstrates the powerful working performance brought by connecting the Galaxy Note9 with Samsung DeX, as well as the Galaxy Tab S4.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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