Samsung 3D Onyx Cinema LED Screen Showcases at CineAsia 2018
Delivers unparalleled 3D depth of field, and greater vibrancy and accuracy of picture quality
Hong Kong – 30 January, 2019 – Samsung Electronics H.K. Co. Ltd. showcased its 3D Onyx Cinema LED screen for the first time in Hong Kong at CineAsia 2018. Following the launch of Onyx Cinema LED screen earlier, Samsung has once again brought a ground-breaking innovation to the industry.
At CineAsia 2018, Samsung 3D Onyx Cinema LED screen showcased how it bring truly immersive viewing experience to audience through screening of several latest 3D movie trailers.
Equipped with High Dynamic Range technology (HDR), Samsung 3D Onyx Cinema LED screen delivers perfect color accuracy (DCI-P3 color gamut) that restores the true and full vibrant of colors and true black color for the picture quality. With an infinite contrast ratio, the 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification, minimized the issues of picture distortion. Even viewers wear 3D glasses can watch subtitle texts, images and even minor visual details with unprecedented clarity, sans the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres.
“The Samsung Onyx Cinema LED screen we launched earlier has successfully evolved the technology of traditional movie projector. This ground-breaking technology erased restrictions of brightness and resolution, and we have received many positive comments from the industry,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd. “And now, through the presentation of 3D Onyx Cinema LED screen, we hope to give moviegoers an ideal option to enjoy immersive picture quality, while bringing true and comfortable 3D viewing experience to audience. We expect 3D Onyx Cinema LED screen will allow cinemas to continue to provide audience a better and more seamless viewing experience.”
Samsung partnered with GDC Technology Limited (GDC), a leading global digital cinema solutions provider, to create 3D movie content solutions for Samsung 3D Onyx Cinema LED screen. As the digital cinema server partner of Onyx Cinema LED screen, GDC joined hands with Samsung to set a new industry standard for large-size movie screen picture quality.
“With the continual development of innovative cinema technology, Samsung 3D Onyx Cinema LED screen brings the world’s first 4K direct view 3D experience to moviegoers. The extraordinary, ultra-high-contrast, immersive viewing experience from 3D direct view technology cannot be reproduced using traditional projector technology,” said Dr. Man-Nang Chong, founder, chairman and chief executive officer, GDC Technology Limited (GDC), "We are honored to be the partner of Samsung for 3D Onyx Cinema LED screen; GDC media server technology delivers the display of moving images in 4K HDR and 3D exquisitely on the Onyx Cinema LED screen," said Dr. Man-Nang Chong, Founder, Chairman and Chief Executive Officer, Global Digital Creations Holdings Limited (GDC).
Samsung 3D Onyx Cinema LED screen improved the issues about images become darker or distort for audiences sitting on the sides when watching movie in a traditional 3D movie theater. When compared to traditional 3D cinema screen, 3D Onyx Cinema LED screen upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism, offers an immersive 3D experience regardless of their seating areas.
The brightness levels of Samsung Onyx Cinema LED screen is nearly 10 times greater than traditional cinema theater. Direct light of the screen makes its brightness and contrast more precise than projector, delivering the best viewing experience to audience. As a new generation of movie display technology, Samsung Onyx Cinema LED screens have been installed across the world, including Hong Kong, Seoul, Shanghai, Beijing and Hollywood.
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About Samsung Electronics Co., Ltd.
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