Samsung Galaxy A8s New Dreamy Pink Blue Color Embarks a Magical Journey

Mar 07. 2019

Unique Magic Mirror Application Transforms Your Phone Into Portable Mirror   

Crossover with Etude House to Present Exciting Discount Offer


Hong Kong – March 7, 2019 – Samsung Electronics H.K. Co. Ltd. today launched the Galaxy A8s, the first smartphone with Infinity-O Display, offering unprecedented Pink Blue color to female users. Users can utilize the pink blue Galaxy A8s with new ‘Magic Mirror’ application as portable mirror. Samsung has collaborated with Korea beauty brand Etude House to present a discount offer for users to flaunt their sweet, alluring makeup. The Galaxy A8s comes with a 6.4-inch 19.5:9 high screen-to-body ratio, a mere thickness of 7.4mm, triple rear camera, as well as powerful and efficient performance, setting a new fashionable standard for mid-tier smartphones and making it a must-have item for girls.

Brand-New Adorable Pink Unleashes Girly Innocence

Samsung is introducing a magical Pink Blue color to Galaxy A8s, where the pink and blue colors on the back glass case blend in gradation to evoke the dreamy and romantic feeling exuded by a blossoming young girl. The camera deco rings echo the back glass body color, and the trendy design manifests the adorable charm of the user. 

The all-new Galaxy A8s Pink Blue color comes with a built-in ‘Magic Mirror’ application that’s designed exclusively for ladies, enabling them to touch-up their makeup anywhere, anytime. Click the application to activate the front camera, or hold the Bixby button and say, “Open Magic Mirror App” in English or Putonghua to immediately transform the smartphone into a portable mirror. The application also provides zoom-in function so that you won’t miss any details. Users can also instantly switch to selfie mode, and choose from a variety of photo frames to style your photos. 

Furthermore, the new color model is equipped with a built-in pink tone theme and cute, exquisite layout.

Galaxy A8s Fantasy Pink x Etude House Special Gift Offer

Upon purchase of Galaxy A8s Pink Blue color through authorized resellers and distributors from 8 March 2019 to 22 March 2019, users will receive an Etude House gift card[1] (valued at HKD278). During redemption period[2], customers are required to bring the Etude House gift card to Etude House retail locations in Hong Kong and Macau to redeem the free gift set[3]. Etude House gift set includes a Glass Tinting Lips and case set, a Pink Vital Water Travel Kit, a 0.2mm Therapy Air Mask Cherry Blossom and five HKD20 shopping discount coupons. 

Glass Tinting Lips and case (1 set)[4]

Pink Vital Water Travel Kit (1 set containing 4 pieces)

0.2mm Therapy Air Mask Cherry Blossom (1 piece)

HKD20 Shopping Discount Coupon (5 pieces)[5]



Momentous Infinity-O Display Design Paired With Marvelous Photography Experience

The Galaxy A8s is the first-ever Samsung smartphone to deploy Infinity-O Display technology, which offers users a more immersive and expansive viewing experience. The front camera is uniquely placed at the top left corner of the display, and the screen-to-body ratio is raised sharply to 19.5:9, further enhancing the boundless viewing enjoyment. The Galaxy A8s comes with a 6.4-inch Full HD+ display and a thin body measuring at only 7.4mm, while the sleek and ergonomic body offers a natural and comfortable grip as users explore the joys of life. 

Galaxy A8s is a mid-tier smartphone with triple rear cameras. The 24MP main camera with F1.7 wide aperture allows users to take stunning photos, whether it’s in bright environments in the daytime, or lowlight environments at night. The telephoto camera with 10MP, F2.4 aperture and 2X optical zoom allows users to take crisp and clear shots even from a far distance. And the depth camera with 5MP, F2.2 and Live Focus functions enables users to take gorgeous portraits and accentuate the pictures’ subjects with real-time or post depth of field adjustment. 

The front camera of 24MP, together with Smart Selfie Expression, enables users to take high-quality photos even in bright daylight[6] or lowlight environments to create bright and sharp selfies. The built-in Smart Beauty and Pro Lighting features, together with Selfie Focus, assist users to take excellent photos with ease. The Galaxy A8s also supports AR Emoji, AR stickers, stamps and filters to add more fun and creativity to photos. 

The Galaxy A8s is equipped with various camera functions powered by artificial intelligence. The Scene Optimizer can automatically identify 20 kinds of scenes, with Flaw Detection can spot the most common problems to ensure not a fantastic moment will be missed. The Galaxy A8s supports Samsung Pay[7] and Smart Octopus, letting users enjoy a safe, simple and convenient mobile payment service, not to mention offers from over a thousand retailers throughout the year. 


Availability and Suggested Retail Price

Galaxy A8s will be available on the following dates with the suggested retail price:



Available Date

Suggested Retail Price

Galaxy A8s (6GB RAM)

Pink Blue

Mar 8


Galaxy A8s (6GB RAM)

Black, Blue, Gradation Black

Jan 25


Samsung Galaxy A8s Specifications:

Special Features

Special for A8s Pink Blue color

- Default Pink Blue theme

- Magic Mirror application

New Infinity-O display

- New 6.4” infinity-O display FHD+ (1080x2340) TFT (19.5:9)

- New camera deco ring design with 4 unique colors

- Sleek elegance with an ergonomic grip

Best Triple Camera

 1) Intelligent camera (AI camera):

- Scene optimizer: Automatically recognizes 20 kinds of scenes and optimizes color settings

2) 2x optical zoom lens

- 10MP Telephoto lens with Auto-focus F2.4 aperture

- Produce sharper image when zoom-in

3) Low-light shooting:

- Main camera 24MP with Auto-focus F1.7 aperture

- Take brighter photo in low-light situation by F1.7 aperture

- Low-light shooting: Integrate 4 pixels into 1 big pixel to get more lights

4) Live focus:

- 5MP with F2.2 aperture

- Work together with main camera for adding bokeh effect to the photos for Live Focus

5) Expressive AR Emoji:

- AR Emoji creates personalized avatar and animated AR Emoji

- Fun Emoji could be shared in major SNS (WhatsApp, iMessenger, WeChat, Line, SMS, etc.)

Smart selfie expression

- 24MP Front Camera (F2.0 aperture) with Selfie Focus

- Low-light shooting: Integrate 4 pixels into 1 big pixel to get more light

- Make you more beautiful and fun: allow you to specialize your photos with various options such as AR Emoji stickers and filters.

Large storage capacity

- Internal storage 6GB RAM and 128GB ROM

- Dual-SIM Dual-Standby ^^ (2 SIM card slots)

Wired Fast charging

- 3,400 mAh long lasting battery

- Wired Fast charging▲▲

- Reversible USB Type-C

A new way to interact with your phone: Bixby

- Bixby Vision: Recognize object of photo link to images/places/wine/text/QR code

- Bixby Reminder: Get notified when and where you need them

- Other: Bixby Voice (English/Mandarin), Bixby Home

Enriched Features for Convenient life:

- Support Samsung Pay##

- Support 4G & 3G in Hong Kong & China (6 mode)++

- Support DOLBY ATMOS™

- Support fingerprint and face recognition

- Dual Messenger: Able to use two different accounts for the same IM

- Secure Folder: Hidden for your protection

Operating Platform***

Android 8.1


4G FDD-LTE: B1(2100), B3(1800), B4(AWS), B5(850), B7(2600), B8(900), B12(700), B17(700)

4G TDD-LTE: B34(2010), B38(2600), B39(1900), B40(2300), B41(2500)

3G CDMA: BC0(800)

3G UMTS(WCDMA): B1(2100), B2(1900), B5(850), B8(900)

3G TD-SCDMA: B34(2010), B39(1880)


2G GSM: GSM850, GSM900, DCS1800, PCS1900


158.4 (L) x 74.9 (W) x 7.4(D) mm




6.4” infinity-O display FHD+ (1080x2340) TFT


Qualcomm SDM710

Octa Core 2.2GHz + 1.7GHz


Internal Memory: 128GB (RAM: 6GB)


Black, Blue, Gradation Black, Pink Blue

Battery *






Rear Triple Camera:

- Rear camera 1 (Telephoto lens): 2x optical zoom lens, 10MP Telephoto lens with AF F2.4 aperture

- Rear camera 2 (Main camera): Low light shooting, 24MP with AF F1.7 aperture

- Rear camera 3 (Live focus lens): 5MP (F2.2), adding bokeh effect to the photos

- Support Scene Optimizer function (except on Live focus lens)

Front Camera:

- 24MP with F2.0 aperture

- Selfie focus mode

Video Recording and Playback

- Playback: UHD(4K): 3840 x 2160 pixel (30fps)

- Recording: UHD(4K): 3840 x 2160 pixel (30fps)

- Quick Launch: Double click Power button to directly access to camera

- Selfie: Gesture control, Voice control

- Beautifying Effect: Eyes, Pro Lighting , Skin, Face, Smart Beauty 

- Shooting Mode: Auto, Hyperlapse, Live Focus, Panorama, Pro, Selfie, Selfie Focus, Slow Motion, Super Slow-Mo, Wide Selfie, AR Emoji, Scene Optimizer, Beauty, Food

- Effect: Auto, Blossom, Breeze, Classic, Cookie Cream, Cosy, Cream, Deep, Evergreen, Forest, Grayscale, Maple, Memory, Nostalgia, Sunshine, Riddle

- White Balance: Auto, Cloudy, Daylight, Fluorescent, Incandescent

- Functions: Exposure value, Face detection, Location tags, Timer, Metering modes, ISO, Voice Control

Music Player

- Type-C Stereo Headset Jack

Audio / Video Play Format


- Video Play Format: MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM


Internet Tool


- Play Store TM

- GoogleTM (Google, Chrome, Gmail, Maps, YouTube TM, Drive, Play Music, Play Movies & TV, Duo, Photos)

- YouTube TM

- Samsung Galaxy Store


Data Transfer^^

- LTE Cat12 (600Mbps/150Mbps) / HSPA+ 42.2Mbps / HSUPA 5.76Mbps / 3G / EDGE / GPRS


- IEEE 802.11 a/b/g/n/ac 2.4GHz/5.0GHz, VHT80 MU-MIMO

- Wi-Fi Direct



Data Connectivity

- USB Type-C

Wireless Connectivity

- GPS(Support A-GPS)/ GLONASS/ Beidou/ Galileo


* Performance of the battery is subject to the network, signal strength, function, selection and profile.

▲ Actual available memory for end user usage may vary due to pre-configuration. The pre-configuration includes preloaded operating system and applications.

▲▲ It must be charged by dedicated Samsung Charger and Battery.

GPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc

^^ Subject to local network, data and messaging services.

+ For reference only, please check with our staff for details.

++ Support 4G Network in HK and China: FDD-LTE and TDD-LTE; 3G Network in HK: WCDMA; 3G Network in China: TD-SCDMA, WCDMA and CDMA. Subject to local network, data and messaging services. # Stereo Bluetooth is only applicable to specific headsets.

***Please visit for latest Operating Platform

** Measured diagonally, the screen size is 6.4" in the full rectangle and 6.2" with accounting for the rounded corners

##The use of Samsung Pay in each place is subject to the laws and regulations of the service territory and any other rules determined by the relevant merchant, payment processor, payment network, regulator, and government authority. You should check the service availability for your region before use of Samsung Pay. 

For more product information, please visit or contact Samsung customer service hotline at (+852) 3698-4698.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Limited to the first 1,200 customers. Availability of the gift may depend on individual stores or counters. Only valid while stocks last.

[2] Customer must present this gift card at any Hong Kong or Macau Etude House stores or counters to redeem the gift on or before 30 April 2019. Expired gift card will not be accepted. This gift card will be withdrawn after redemption. This gift card cannot be exchanged for cash or other gift or service, and cannot be used in conjunction with other promotions. Samsung and Etude House reserve the rights to change or substitute the gift with other gift(s) of a comparable or equivalent value as it deems fit.

[3] For any enquiry about the redemption, please contact Etude House Customer hotline at (+852) 2375-2875.

[4] 19 cases and 16 color choices are available.

[5] Expires on Jul 31, 2019.

[6] Under bright daylight, the lens will launch re-mosaic algorithm, producing high-resolution images by using every pixel.

[7] Only supports NFC.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


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