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Samsung’s Brand New Neo QLED Lineup Delivers Unparalleled and Comfortable Viewing Experience

Oct 22. 2021

New screen sizes perfectly blend into all living spaces

Equipped with forward-looking Quantum Matrix Technology to create an extraordinary home entertainment experience

Hong Kong – October 22, 2021 – Samsung Electronics H.K. Co. Ltd. has received positive feedback from the market by launching the ground-breaking Neo QLED line up earlier this year. Continuing the momentum, Samsung today proudly introduced the 55-inch Neo QLED 8K QN700A and 43-inch Neo QLED 4K QN90A to the lineup, which provide more flexibility for users to find their best suited model. Powered by Quantum Matrix Technology, Neo Quantum Processor1 and Quantum Mini LED, Neo QLED enables faster and more precise picture processing while controlling the brightness and darkness more accurately, creating new standards for audiovisual quality.

Neo QLED 8K reveals every hidden detail with ultra-fine contrast
The brand-new QN700A features a 55-inch display that delivers real 8K resolution with 33 million pixels. Equipped with Neo Quantum Processor Lite 8K, the deep learning algorithm automatically adjusts the brightness, sharpens the contrast and upscales the resolution, ultimately enhancing every visual detail of the 8K content. Meanwhile, Quantum Matrix Technology enables ultra-fine and precise control of the Quantum Mini LED to prevent haloing, which delivers unimaginable details expressed in both the darkest black to the purest white. QN700A also comes with an attachable One Connect box that can be installed to the TV’s back, which allows easier installation and cleaner aesthetic by keeping wires out of sight.

Neo QLED 4K delivers an all-immersive experience
The latest 43-inch QN90A is equipped with Neo Quantum Processor 4K, incorporating Quantum Matrix Technology and Quantum HDR10+ 15002, enabling a more precise light control to deliver an unrivalled visual experience even in the darkest or brightest scene. QN90A also achieves 100% color volume3 with Quantum Dot technology. It means that color doesn't fade, even in the brightest scenes, allowing users to experience rich, perfect colors that stay true. QN90A exudes simple elegance with a modern touch, featuring beautiful lines and a gradually curved back panel that harmonize perfectly with any room settings. Marrying a sleek design with innovative viewing technologies, the TV is simply a pleasure to look at.

1. 55-inch QN700A is equipped with Neo Quantum Processor Lite 8K; 43-inch QN90A is equipped with Neo Quantum Processor 4K
2. The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.
3. 100% color volume measured in Movie Mode and the DCI-P3 color space, certified by VDE.

For more information on Samsung Home Appliances, please visit:, or contact Samsung customer hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit Samsung Newsroom at