Samsung Galaxy Studio Experience Centre Grandly Opens

Dec 10. 2015

Experience the excellent multimedia features of Gear S2, Gear VR and a series of smartphones in thematic experience zones

Samsung Galaxy Studio Experience Centre Grandly Opens

Samsung Galaxy Studio Experience Centre Grandly OpensSamsung Galaxy Studio Experience Centre Grandly Opens

Hong Kong – December 10, 2015 – Samsung Electronics H.K. Co., Ltd. today announced the official opening of Samsung Galaxy Studio experience center. Samsung Galaxy Studio experience centre showcases the all-round excellent multimedia features of Samsung products, and how they perfectly integrate into users’ daily lives. Different experience zones are set inside Samsung Galaxy Studio, providing real-life scenarios for visitors to experience a series of stylish Samsung products, including the latest version of Gear VR, Samsung Gear S2 smartwatch and a series of latest Samsung smartphones.

From now until 27 Dec, 2015, Samsung Galaxy Studio will be open to public in Excelsior Plaza, Causeway Bay, with experience zones in four different themes, namely Design, Lifestyle, Virtual Reality and Hands-On. Visitors can receive a limited edition of Gear S2 pin and gift by finishing assigned tasks in each experience zone. A wide range of promotional activities will also be held in weekends during the exhibition period to celebrate the festive season. Products to be showcased in Samsung Galaxy Studio include:

Optimized Web Browser for Gear VR – Samsung Gear VR

The web browser is optimized for Gear VR. Samsung Gear VR is the latest virtual reality service along with a strengthened VR content ecosystem. The app now allows users to intuitively browse the web and enjoy content in a more immersive atmosphere without having to download content on to their smartphones. From Oculus Store, users can directly download over 150 latest virtual reality games and movies, ranging from racing, adventure to shooting and more. The store offers all they want, allowing users to indulge in the excellent interactive gaming experience. Besides, users can enjoy their own personal multiplex in VR theater. Free from the distractions of the outside world, users will be completely immersed as they watch their favourite movies feel like on a 175” large screen on Gear VR.

“As a pioneer in the mobile VR industry, Samsung has continually worked to provide our users with a fully immersive mobile experience in the evolving world of virtual reality,” said Yiyin Zhao, Director of Telecom Business, Samsung Electronics H.K. Co., Ltd. “As the demand for 360-degree, immersive video content rapidly rises - Samsung Gear VR further enriches the VR content ecosystem for our consumers, setting an industry standard for the VR viewing experience.”

Through Samsung Gear VR, users can directly enjoy a variety of on-line content by browsing the web. It supports both 360-degree and 3D video streaming, as well as any HTML5 video from the web, allowing users to enjoy video content in a fully immersive environment.

Latest Samsung Gear S2 smartwatch

Samsung Gear S2 comes in a versatile, circular design with an intuitive, circular UX and advanced features that enable users to enhance, personalize and bring more fun to their mobile experience. Samsung Gear S2 is equipped with an instant notification function which allows users stay connected with notifications feature to check calendars, e-mails, news and can even send important texts directly from their wrist.

New fitness functions on Samsung Gear S2 will encourage consumers to stay healthy and active through tight monitoring of users’ bodies. The 24-hour activity log lets users view daily activity progress and patterns at a glance. It will also send reminder updates to motivate users to stay on track with their fitness goals.

Visit Samsung Galaxy Studio now to get a hands-on experience of the stylish Samsung products. By finishing assigned task in each experience zone to collect a total of four Gear S2 pins, take a photo with Gear S2 image and upload to personal social media platforms, such as Facebook, Instagram with the hashtags ‘#GearS2’, ‘#Galaxy Studio’ and ‘#MerryXmas’, and use the photo as profile picture. Once completed, show to designated staff on-site and get a Gear S2 eco bag and coaster for free.

To celebrate the festive season, Samsung Galaxy Studio will hold a wide range of events and promotional activities in weekends during the exhibition period, include distribution of Gear S2 helium balloons, free giveaways of Gear S2 coffee to min-game winners, LED cycling performance, etc. Gifts are available on a first come, first served basis and daily quotas apply while stocks last.

Availability and Suggested Retail Prices:

Product Name


Suggested Retail Prices


Samsung Gear VR#



18 December

Samsung Gear S2

Dark Gray


Available Now



Available Now

Samsung Gear S2 Classic



Available Now

#Samsung Gear VR beta version is now available for download in the Oculus Store. Supported Samsung devices include: Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5.

Pre-order of Samsung Gear VR will start from 6pm, 10 Dec, 2015, available at retail stores. For more details, please check with retail stores.

Samsung Gear S2 Promotions

In addition, purchase of Gear S2 can enjoy special promotions below:

• Promotion 1 (Android phone users): present any Android phones to make purchase of Gear S2 can deduct HK$200.

• Promotion 2 (designated Galaxy phone users): any customer with compatible Galaxy phone with Gear S2*, can additionally redeem HK$250 supermarket voucher.

*For more information of Gear S2 and its compatible phone models, please visit:

Samsung Gear VR Product Specifications:

Display (Smartphone)


Panel Size (Smartphone)

• 5.7 inch (Galaxy Note5 & Galaxy S6 edge+)
• 5.1 inch (Galaxy S6 & S6 edge)

Resolution (Smartphone)

2560 x 1440 (518ppi)
2560 x 1440 (577ppi)

Field Of View


Motion to Photon Latency

< 20ms

Interpupillary Distance Coverage

54 ~ 70mm

Camera (pass-through) (Smartphone)

High Frame Rate Preview (60fps)

Focus Adjustment

Nearsighted / Farsighted

Motion Sensor

Gyro, Accel., Proximity 

Headset Detection




Audio Interface


3D Audio




Controller Compatibility

All android Controller


Touch Pad, Back Key, Volume Key


Micro USB


201.9(W) x 116.4(L) x 92.6(H)


Available through Oculus Store

For more product information, please visit or contact Samsung customer service hotline at (+852) 3698-4698.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit:



List Prev No Next Page