Samsung AirDresserᵀᴹ Reimagines Professional Clothing Care

Apr 08. 2020

Sanitize, deodorize, dry and de-wrinkle clothes every day

Shake off worries, remove dust and kill off bacteria, viruses and allergens instantly in the Comfort of Your Home

Hong Kong – April 8, 2020 – Samsung Electronics H.K. Co. Ltd today announced its revolutionary clothing care product – Samsung AirDresserTM. A new and efficient method of caring for clothes, keeping them refreshed and revitalised without washing that combines the concepts of laundry sanitization and garment care. AirDresserTM can remove germs, lingering odors, dust, dry up clothes, and relax wrinkles instantly, ensuring the garment is always refreshing and clean. The AirDresserTM is stylishly designed with sleek frame, mirrored door and LED touch screen, flawlessly blending in with modern, classy home furnishings. 


“Consumers nowadays are very conscious of personal hygiene, thus they have high standards for garment care,” said Ellen Fu, Vice President, CE & Enterprise Business, Samsung Electronics H.K. Co., Ltd. “Samsung AirDresserTM combines the concepts of garment cleaning and care, which completely changes conventional home laundering. Its revolutionary technology provides consumers with comprehensive and professional garment cleaning and care at home, and also handles different fabrics with great care, keeping their clothes fresh and immaculate, and ultimately improving their quality of life.”

Housekeeper to Instantly Sterilize Clothes

Many consumers are concerned with exposure to germs and viruses while they’re out, as well as the possibility of bringing them home as they could stay on their clothes. While it’s ideal to clean your clothes as soon as you return home, some garments made of fabrics such as wool, knits and leather require special care. Meanwhile, it may not be feasible to wash everyday outfits such as suits and coats; dry-cleaning, which costs both time and money, used to be the only solution. Samsung AirDresserTM can relieve users from these concerns by sanitizing garments and instantly addressing all kinds of garment care requirements, enabling users to conduct professional clothing care procedures at home with easy, just like having a housekeeper for clothes. 

Eliminate 99.9% Viruses (including Influenza and Coronavirus), Removes Dust and Odor Thoroughly

JetSteam is highly effective in sanitization. Tested by intertek, an international authority, verified that can eliminate 99.999% of bacteria (E.coli and Staphylococcus aureus) inside and outside the garment, and also reduce 99% dust mites. The technology has also been certified by British Allergy Foundation for being able to effectively reduce live house dust mites, fungi and bacteria-related allergens. JetSteam is also proven to effectively remove 99.9% of influenza and coronavirus#. The comprehensive anti-allergens and anti-bacteria technology protects the health of the whole family. 


Samsung’s unique feature, powerful Jet Air blasts through Air Hangers within AirDresserTM which removes dust and odor inside and outside the garment thoroughly. It also possesses deodorizing filters that can get rid of 99.9% unpleasant smells* that linger from hotpot, barbeque, smoke and sweat. Different from the same type of products in the market, Samsung AirDresserTM has built-in deodorization filter and UV LED functions, to prevent undesirable odors from contaminating the interior of AirDresserTM, ensure no odours are left behind!


De-wrinkle with Steam, Smoothen Creases with Care

The JetSteam function merges steam and air to smoothen creases on garments effectively with the help of Weight Kit components, which carefully iron different fabrics and materials including wool and viscose. The Wrinkle Care system of the magic cleaning wardrobe keeps garments well-ironed, saving time for users who wear suits or iron their clothes frequently. 


Gently Dry Clothes at Low Temperature, Reduce Damage and Shrinkage

The drying procedure of AirDresserTM uses cooler temperatures to dry clothes gently and quickly, effectively reducing damage and shrinkage of fabrics caused by hot wind drying. This technology also prevents frequent washing that deteriorates delicate fibers, and extends the lifespan of garments.


AirDresserTM is equipped with “Delicates Care Mode” that takes care of fabrics requiring specific needs, such as chiffon, lace, rayon and items with decorations. Also, equipped with ‘Special Care Mode’ that takes care of fabrics requiring professional care, such as leather, thick fabric items like sweaters, down jackets, wool/knit and suits. Certified by intertek, the leather cycle can remove 90% of the moisture from the leather and helps maintain its original condition, looking its best for much longer.


Comparing with the same type of products in the market, AirDresserTM refresh clothes with less noise, and there is a Silent Mode, which can run all night without affecting the sleep. With AI-powered capabilities provided by SmartThings, users can enjoy better clothing care and easier maintenance through the smartphone application.  


With the help of AirDresserTM, users can enjoy a more comfortable laundry routine at home, maintaining their clothes in pristine conditions without the fear of bringing home and spreading germs and bacteria hidden in their garments.


Exclusive Pre-Order Offer, Don’t Miss Out

Stylishly designed with sleek frame and mirrored door, AirDresserTM is available for exclusive pre-order from April 9 at trendy consumer electronics and home appliances retailers – Fortress and Broadway Hong Kong stores (suggested retail price: HK$16,990). Seize the opportunity and visit designated Broadway or Fortress stores^ to know more. Bring AirDresserTM back to home, kick-start comprehensive and professional garment cleaning and care at home to enjoy a high quality of life. Quantity is limited, don't miss out!



# According to Korean Univeristy laboratory tests, it can effectively remove 99.9% of influenza, coronavirus and herpesvirus.  

* 99.9% of the odor can be eliminated, as verified by international authority certification, intertek.



^Designated stores:


Designated Broadway stores


Enquiry number

Basement, B2, Good Hope Building, 13 Sai Yeung Choi Street South, Mongkok, Kln.

+852 3188 0517

Shop Nos. 428-430, Level 4, Landmark North, Sheung Shui, N.T.

+852 2653 8373

Shop Nos. G11-12, 15-29, 57-59, G/F., Tuen Mun Town Plaza, Phase I, 1 Tuen Shun Street, Tuen Mun

+852 2146 8757

Shop Nos. 410, Cityplaza, 4/F, Cityplaza, 18 Taikoo Shing Road, H.K.

+852 2884 0324

Shop A-C, G/F., Tak Yan House, 43-45 Chung On Street, Tsuen Wan, N.T.

+852 2498 4007

79 Argyle Street, Mongkok, Kowloon

+852 2381 9818

Shop Nos. 610-611, Level 6, New Town Plaza, Phase I, Shatin, N.T.

+852 2606 7762

Shop Nos. 814, Times Square, 1 Matheson Street, Causeway Bay, H.K.

+852 2506 0228

Shop Nos. G20-G22 & G42-44, Telford Plaza I, Kowloon Bay, Kln.

+852 2753 5594

Shop Nos. Basement & G/F, Hang Lung Centre, 2-20 Paterson Street,Causeway Bay,H.K.

+852 3121 4094

G/F-2/F, Mongkok City Centre, 78 Sai Yeung Choi Street South, Mongkok, Kowloon

+852 2381 6760

Shop Nos. 313B, 341-342, 343A & 343B, 345-347, Level 3, Ocean Centre, Harbour City, Tsim Sha Tsui

+852 2736 7733

Shop Nos 202-205, Level 2, Plaza Hollywood, Diamond Hill, Kowloon

+852 3101 1013

MTR-02, Festival Walk, 80 Tat Chee Avenue, Kowloon Tong, Kowloon

+852 2265 8778

Shop A, G/F., 1/F-3/F & Shop D7 G/F, Lok Sing Building, 8-16 Kau Yuk Road, Yuen Long, New Territories

+852 2944 7188


Designated Fortress stores


Enquiry number

Shop No.818-821 On 8/F & 914 on 9/F, Times Square, 1 Matheson Street, Causeway Bay

+852 2506 1082

Shop No. G45 - 51, Telford Plaza, Phase 1, Kowloon Bay

+852 2997 3042

Shop 4 - 6 On G/F & Lower Level 1 & 2, Wai Fung Plaza, 664 Nathan Road

+852 2787 2625

1st Basement, Home World, Site 12, Whampoa Garden

+852 2954 2786

Shop 107-108 , Level 1, Citygate, 18-20 Tat Tung Road, Tung Chung , Lantau, Hong Kong

+852 2631 6199

Shop 450-453 Level 4, Tsuen Wan Plaza, 4-30 Tai Pa Street, Tsuen Wan

+852 3904 3973

1/F, Kwong Wah Plaza, Tai Tong Road, Yuen Long

+862 2479 3328

Shop no. 564-566 & 570, Level 2, Zone C, Tai Po Mega Mall, Tai Po

+852 2667 7669

Shop 364b, Level 3, Ma On Shan Plaza, Ma On Shan

+852 2640 8813


For more information on Samsung Home Appliances, please visit:, or contact Samsung customer hotline at (+852) 3698-2698.


About Samsung Electronics Co., Ltd.

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