1. This Guaranteed Trade-in Value (this “Promotion”) is organized by Samsung Electronics H. K. Company, Limited ("Samsung") and will be held between 20 Oct 2023 and 31 Oct 2023 (the “Promotion Period”).
2. This Promotion is available to each customer who purchased a brand new genuine Galaxy S23 FE (“Designated Product”) at Samsung Hong Kong authorized resellers or distributors, and successfully processed and completed trade in of an Eligible Old Device (defined below) via dedicated Samsung Trade-in website (each an “Eligible Customer”). The use of Samsung Trade-in is subject to its service requirements as well as Terms and Conditions. For details, please click “Samsung Trade-in” above to access the relevant website. Old devices would not be eligible for processing trade-in in the following situations:
   1. After final physical assessment and inspection, the old device has monitor issue (e.g. broken / display has burn-in or residual image / light dot or display has discoloration and not functioning properly), broken front or back glass, not functioning properly or damage by body bent .
   2. Security locks and personal accounts cannot be completely removed from the old device (e.g. Pattern/Pin/Password/Biometrics/Find my mobile/Gmail account/Samsung account/iCloud/Android or Google Smart Lock/ Microsoft Account etc.).
   3. Not genuine products purchased from authorized resellers or authorized distributors in Hong Kong

3. By participating in this Promotion, each Eligible Customer agrees to be bound by these Terms and Conditions. Samsung reserves the right to amend these Terms and Conditions, please check for updates on the Promotion page, the latest version shall prevail. If there is any inconsistency between these Terms and Conditions and any advertising, publicity and other materials relating to or in connection with this Promotion, these Terms and Conditions shall prevail.
4. Each Eligible Customer, who purchased a brand new genuine Galaxy S23 FE and successfully processed and completed trade in of an Eligible Old Device during the Promotion Period, can enjoy the guaranteed trade-in value for the Eligible Old Device(“Offer”).
5. For submission of more than one Eligible Old Device (max. up to 5), the system would automatically identify and select one Eligible Old Device to join this Promotion and redeem the Offer (not applicable to Samsung Online Shop).
6. Eligible Old Device and the corresponding Guaranteed Trade-in Value are listed in the below table:

Eligible Old Device (“Eligible Old Device”)	Guaranteed Trade-in value (HK$)
J5 (S23 FE Special Promotion Only)	300
J6 (S23 FE Special Promotion Only)	300
J7 (S23 FE Special Promotion Only)	300
C5Pro (S23 FE Special Promotion Only)	300
C7 (S23 FE Special Promotion Only)	300
C7pro (S23 FE Special Promotion Only)	300
C8 (S23 FE Special Promotion Only)	300
C9pro (S23 FE Special Promotion Only)	300
A6+ (S23 FE Special Promotion Only)	300
A7 (S23 FE Special Promotion Only)	300
A8 Star (S23 FE Special Promotion Only)	300
A8+ (S23 FE Special Promotion Only)	300
A8s (S23 FE Special Promotion Only)	300
A9 (S23 FE Special Promotion Only)	300
A12 (S23 FE Special Promotion Only)	300
A20 (S23 FE Special Promotion Only)	300
A20S (S23 FE Special Promotion Only)	300
A21S (S23 FE Special Promotion Only)	300
A31 (S23 FE Special Promotion Only)	300
A50S (S23 FE Special Promotion Only)	300
A60 (S23 FE Special Promotion Only)	300
A70 (S23 FE Special Promotion Only)	300
A71 (S23 FE Special Promotion Only)	300
A80 (S23 FE Special Promotion Only)	300
S7 (S23 FE Special Promotion Only)	300
S7 Edge (S23 FE Special Promotion Only)	300
S8 (S23 FE Special Promotion Only)	300
S8+ (S23 FE Special Promotion Only)	300
S9 (S23 FE Special Promotion Only)	300
S9+ (S23 FE Special Promotion Only)	300
S10 (S23 FE Special Promotion Only)	500
S10+ (S23 FE Special Promotion Only)	700
S20 (S23 FE Special Promotion Only)	800
S20+ (S23 FE Special Promotion Only)	900
S20 FE (S23 FE Special Promotion Only)	700
Note 8 (S23 FE Special Promotion Only)	300
Note 9 (S23 FE Special Promotion Only)	500
Note 10 (S23 FE Special Promotion Only)	600

7. Each Eligible Customer is only entitled to receive the Offer for two times; each Designated Product can be registered for redemption for the Offer for only one time.
8. The Offer is subject to limited quota, on a first-come-first-served basis.
9. To redeem the Offer, each Eligible Customer must complete the trade in process of an Eligible Old Device via dedicated Samsung Trade-in website from 27 Oct 2023 to 14 Nov 2023. The Offer will be forfeited if Eligible Customer fails to complete the trade-in and redeem the Offer within the designated period. Eligible Customer shall not make any claim against Samsung whatsoever, and Samsung shall not bear any liability whatsoever.
10. Samsung reserves the right to disqualify any Eligible Customer from the Offer where it has reasonable grounds to believe that Eligible Customer has violated these Terms and Conditions or any instructions and/or requirements of this Promotion, or that Eligible Customer may have gained an unfair advantage by participating in this Promotion or redeemed the Offer using fraudulent means.
11. The Offer cannot be transferred or sold, cannot be exchanged for cash or other offers/gifts. Samsung reserves the right to change or substitute the Offer with other offers/gifts of a comparable or equivalent value as it deems fit.
12. The Offer is only available to an Eligible Customer who purchased the Designated Product for private and domestic use.
13. Non-end users (including but not limited to, distributors and resellers) are not eligible to participate in this Promotion
14. Except where expressly provided herein, each Eligible Customer shall bear any costs, expenses and relevant tax payments incurred resulting from participating in this Promotion and no reimbursement may be sought from Samsung.
15. By participating in this Promotion, Eligible Customer agrees to exempt and exclude Samsung from all claims or liabilities of any nature arising from participating in this Promotion or otherwise related to this Promotion, including but not limited to, any damage or loss caused by the acquisition, receipt, possession, use or misuse of the Offer or other reasons, and any claim or ground for litigation of any type or nature which the Eligible Customer may potentially possess based on such damage or loss. The above disclaimer is not applicable to damage or loss caused by fraud (including misrepresentation), or death or personal injury caused by negligence.
16. Terms with the effect of disclaiming liabilities in these Terms and Conditions shall be applied to the fullest extent permitted by applicable laws.
17. Each Eligible Customer agrees to indemnify and hold Samsung harmless from and against any and all claims, damages, liabilities, costs and expenses (including legal costs on an indemnity basis) arising from any misconduct or negligence, as well as breach of these Terms and Conditions for which such Eligible Customer is liable.
18. If this Promotion is interfered with in any way or is not capable of being conducted due to any reason beyond Samsung's reasonable control, including but not limited to computer system defects, breakdown of web services, virus infection, hacking, technical failure and/or any force majeure events, Samsung reserves the right in its sole discretion to modify, suspend, terminate or cancel this Promotion, in whole or in part, as appropriate. Samsung shall not bear any liability therefrom.
19. In the event of any dispute arising from or in connection with this Promotion or relating to the interpretation of these Terms and Conditions, Samsung reserves the right of final decision.
20. By participating in this Promotion, each Eligible Customer agrees that any personal data provided in connection with this Promotion will be collected, used and retained by Samsung, its affiliates and its third party service providers (whether in Hong Kong or abroad) (collectively “Data Users”) for the purposes of (i) verifying eligibility and identity of Eligible Customer, and (ii) fulfillment of Offer redemption and other purposes directly related to this Promotion. Such personal data will be kept in strict confidence and not be disclosed to other third party or used for any other purposes without Eligible Customer’s consent. Data Users will collect and use the personal data in compliance with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) and Samsung Privacy Policy. Please refer to Samsung website (https://www.samsung.com/hk_en/info/privacy/) for details of Samsung Privacy Policy, and request for access to or correction of any personal data.
21. No person other than the Eligible Customer and Samsung will have any right under the Contracts (Rights of Third Parties) Ordinance (Cap. 623 of the Laws of Hong Kong) to enforce these Terms and Conditions or enjoy any benefits therein.
22. A Chinese version of these Terms and Conditions is provided for reference only. If there is any inconsistency between the English and Chinese versions, the English version shall prevail.
23. These Terms and Conditions and /or any claim or dispute arising from or in connection with this Promotion shall be governed by and construed in accordance with the Laws of Hong Kong, without regard to its conflict or choice of law provisions. The parties agree to the exclusive jurisdiction of the courts of the Hong Kong SAR.
24. If any terms in these Terms and Conditions is judged to be illegal, invalid or unenforceable, it shall be replaced by a term which achieves Samsung’s intention to the greatest extent possible, and the validity and enforceability of the rest of the Terms and Conditions shall not be affected.