Samsung Pay - Privacy Notice

Samsung Pay is an easy and safe way to make credit, debit, prepaid, stored value or membership card (each "Card") transactions using your compatible Samsung mobile device (“Mobile Device”). This Privacy Notice is important as it describes how your Personal Data (as defined in below context) will be collected, used and shared to provide Samsung Pay to you. Samsung Electronics H.K. Co. Ltd. and its affiliates (“Samsung”, “we”, “us”, “our”) will be responsible for the Personal Data you provide to us and for collecting, using and sharing it in accordance with the Privacy Notice. By using Samsung Pay, you will be deemed to have unconditionally agreed to the terms of this Privacy Notice, and consented to the practices in respect of the collection, use and sharing of Personal Data described in this Privacy Notice.

This Privacy Notice supplements the Samsung Privacy Policy (available at and in case of any inconsistency or conflict between the terms of this Privacy Notice and the Samsung Privacy Policy, the terms of this Privacy Notice shall prevail.

Further information on how you can contact us with any questions on the Privacy Notice or our practices is set out below.
What information do you need to provide to start using Samsung Pay?

To use Samsung Pay, you must first have a Samsung Account and must also agree to the Samsung Pay Terms of Service (available at

Once these steps have been completed, you must enroll a Card on Samsung Pay. To initiate this process, you must enter certain Card and account details by following the instructions on the screen. The Card information provided are encrypted on the Mobile Device and are sent to your card issuer/financial institute and relevant payment network.

Identification and verification

Certain identification and verification information must be sent to your card issuer/financial institute and payment network so they can verify that you are who you say you are, and send you the right terms of service that you need to agree on with them. This information includes:
  • Samsung Account information (e.g. date on which Samsung Account was created, whether the Samsung Account is tied to your Mobile Device) and information relating to your usage of Samsung Pay (e.g. how many Cards you may have registered on Samsung Pay through the Mobile Device);
  • Device information, such as your device model number, OS version and certain other device identifier(s); and
  • Location information (i.e., where you are, when you register your Card), but only if location detection is enabled on your device at the time you register your Card.

No Card or account information is stored on our servers and as such information is encrypted, it cannot be read or accessed by us during transit to your card issuer/financial institute and payment network.

Enrollment and activating your Card on your Mobile Device

Once your Card has been enrolled on Samsung Pay, your card issuer/financial institute assigns a unique device number to your Mobile Device and creates a key enabling you to generate transaction security codes, which allows you to make payments on your Mobile Device using Samsung Pay. Before your unique device number and/or the network key is sent, this data is encrypted and then sent by your card issuer/financial institute to your Mobile Device. This data is stored in a secure area of your Mobile Device isolated from your Mobile Device’s OS.

What happens when you use Samsung Pay to make payments?

When you initiate a payment on your Mobile Device using Samsung Pay, your Mobile Device sends your unique device number and a payment security code to the sales terminal enabling your card issuer/financial institute to approve or decline the payment. Your recent transaction history will then appear on your Mobile Device. This information is accessible only to you, the relevant merchant(s), and your card issuer/financial institute.

Membership Programs

You may register membership or similar program cards provided by third party merchants (“Membership Card”) on Samsung Pay to access offers and promotions, including coupons, tickets, deals, discounts and vouchers. If you use this Membership Card service, you will store your personal information contained in the Membership Card (card artwork and registration number) into your Mobile Device for your use, and into our server for transferring it to the new Mobile Device when you register Samsung Pay on a new Mobile Device. We collect and store these information for the purpose of your use of Membership Card service in Samsung Pay. The collection, storage and disposal of these information is subject to the terms of this Privacy Notice and Samsung Privacy Policy.

What kind of data do we collect and use?

As described in the Samsung Privacy Policy, in addition to your Samsung Account information, we also collect information regarding your use of the Samsung Pay application. This information includes technical information such as unique device identifier, GUID identifier created as part of your Samsung Account, card issuer, card brand, device model, transaction date and time, whether an MST or NFC based transaction was used, card enrollment status, and whether a transaction successfully went through. Please note that we do not collect any transaction information that can be linked to you such as what you purchased, how much you spent or where you made your purchase. We may however collect, strictly on an aggregated anonymous basis only, transaction information such as amount, merchant name and location. Any such aggregated anonymous transaction information collected cannot be linked back to you or your Mobile Device in any way.

We use the information we collect to understand the way people use Samsung Pay so that we can improve it by making it more convenient and useful, including in particular:

  • identifying usage trends, problems, failures and issues with Samsung Pay to better support our customers and other users of Samsung Pay (such as card issuers/financial institutes and payment networks);
  • assessing how people view and use Samsung Pay to allow us to improve and better develop our offering and service; and
  • offering promotional incentives and benefits for our customers.

To whom do we disclose your Personal Data?

In addition to disclosures to your card issuer/financial institute and payment network, we may disclose your Personal Data to third parties to provide a service you request in connection with Samsung Pay, and to third parties involved in the process of providing services on behalf of Samsung in connection with Samsung Pay to allow such third parties to provide such services on behalf of Samsung.

How do we keep your Personal Data secure?

We have put in place reasonable physical and technical measures to safeguard the Personal Data we collect in connection with Samsung Pay. However, please note that although we take reasonable steps to protect your Personal Data, no website, Internet transmission, computer system or wireless connection is completely secure.

You can also use a number of the security features available through Find My Mobile to secure your Mobile Device, including locating a lost Mobile Device, deleting enrolled cards from a Mobile Device and deleting all data from a Mobile Device.

For the purposes noted in this Privacy Notice, the Personal Data that we collect from you may be transferred to, stored at, or otherwise processed at a destination outside of Hong Kong including in particular South Korea and the United States of America. By using Samsung Pay, you agree to the transfer, storage or processing of your Personal Data outside of Hong Kong. We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Notice and the Samsung Privacy Policy.

The Personal Data we collect from you will be disposed of through Samsung Pay application and our server pursuant to the applicable law and Samsung data retention policies upon your request to delete such enrolled Card or Membership Card service in Samsung Pay application, and deregistration of Samsung Account.

Who do you contact if you have any questions?

If you have any questions about Samsung Pay, please contact us through our customer support channels by following the instructions within the Samsung Pay application. If you have any questions specific to our collection, use and/or sharing of your Personal Data, or want to access or make corrections to your Personal Data, please contact:

Data Protection Officer
Samsung Electronics H.K. Co. Ltd.
33/F Central Plaza
18 Harbour Road,
Wan Chai, Hong Kong

English Version Prevails

We have provided a Chinese language translation of this Privacy Notice for reference. If there is any inconsistency between the English and Chinese versions, the English version shall prevail.