Addressing the audience at the opening event, DJ Koh, President of Samsung’s Mobile Communications Business, noted that Unpacked was not just the launch of a new device, but a milestone marking the beginning of a new way to experience the world. 

As a continuation of the Galaxy series, the Galaxy S8 promises an entirely new mobile experience with features such as a bezel-less Infinity Display and Bixby, an intelligent interface, that offer a new level of functionality and convenience. 

To best showcase these features, Samsung installed an eye-catching screen that stretched up and over the stage. The ceiling-like display, along with a slew of immersive effects, consistently transformed the stage throughout the event, making for a memorable, highly sensorial experience. 

The event’s Experience Zone provided an opportunity for attendees to get acquainted with the features of the Galaxy S8, as well as DeX – a new service that lets users power a PC-like environment from their mobile – and new versions of Gear VR and Gear 360. 

See the highlights of the event below.

Media representatives gather outside Lincoln Center in New York for the first of three Galaxy Unpacked 2017 events

Media representatives gather outside Lincoln Center in New York for the first of three Galaxy Unpacked 2017 events.

The press awaits the commencement of Galaxy Unpacked 2017

The press awaits the commencement of Galaxy Unpacked 2017.

Samsung simultaneously unveiled the new smartphone at New York and in London

While launching the Galaxy S8 in New York, Samsung simultaneously unveiled the new smartphone at a satellite event in London.

DJ Koh, President of Samsung’s Mobile Communications Business, explains how the Galaxy S8

In his keynote speech, DJ Koh, President of Samsung’s Mobile Communications Business, explains how the Galaxy S8 is “a gateway to a rich mobile life that will take you beyond the boundaries of today’s experiences and unlock the full potential of your imagination.”

DJ Koh unveils the Galaxy S8 and S8

DJ Koh unveils the Galaxy S8 and S8+.

A spectacular ceiling screen and immersive show effects transform the event stage

A spectacular ceiling screen and immersive show effects transform the event stage.

Justin Denison, Senior Vice President of Product Strategy at Samsung Electronics America

“It marks a new era in smartphone design… the perfect balance of form and function, art and science, design and technology,” Justin Denison, Senior Vice President of Product Strategy at Samsung Electronics America, said of the Galaxy S8’s Infinity Display.

Sriram Thodla, Senior Director of Intelligence & IoT at Samsung Electronics America

Sriram Thodla, Senior Director of Intelligence & IoT at Samsung Electronics America, explains that with a suite of new services, including the new Bixby interface and Samsung Connect, the Galaxy S8 is “a universal remote for your life.”

Justin Denison announces that the Galaxy S8 and S8+ will be released on April 21

Justin Denison announces that the Galaxy S8 and S8+ will be released on April 21.

Suzanne De Silva, Principal Product Manager at Samsung Electronics America

Suzanne De Silva, Principal Product Manager at Samsung Electronics America, demonstrates how the Galaxy S8 “empowers you to do incredible things” through the introduction of new versions of the Gear 360 and Gear VR.

Suzanne De Silva and Tom Jauncey showcase the 360-degree

Suzanne De Silva and Tom Jauncey, Co-Founder at Beautiful Destinations, showcase the 360-degree live streaming capabilities of the new Gear 360.

Event attendees capture a unique moment at Galaxy Unpacked 2017 with the Gear 360

Event attendees capture a unique moment at Galaxy Unpacked 2017 with the Gear 360.

Jonathan Wong, Director of Product Marketing at Mobile B2B, Samsung Electronics America

Jonathan Wong, Director of Product Marketing at Mobile B2B, Samsung Electronics America, gives the audience a live demonstration of DeX, Samsung’s new productivity tool that lets users power a desktop experience from their phone.

attendees get hands-on with the Galaxy S8

In the Experience Zone, event attendees get hands-on with the Galaxy S8, the newest addition to Samsung’s Galaxy line-up, as well as its new services and accessories.

attendee comment about galaxy S8

“I can see so much more of what’s on the screen,” said one attendee who tried out the Galaxy S8. “But at the same time, the phone fits comfortably in my hand.”

attendees get hands on with the new Gear 360

Galaxy Unpacked attendees get hands on with the new Gear 360. With a more portable design, enhanced grip and live-broadcasting support, the 360-degree camera makes sharing life’s special moments easier than ever.