Ireland Executive Team

Executives in Ireland

Meet the team responsible for conducting Samsung business in your part of the world.

  • CEO
  • Ireland Executive Team
Hadrian Baumann

Hadrian Baumann

President and CEO
Samsung Electronics UK and Ireland

Hadrian was appointed as President of Samsung Electronics UK and Ireland in May 2017.
Prior to this role, Hadrian headed up Samsung Electronics’ local operations
in Poland and the Baltics for 3.5 years, during which time he grew the like-for-like business by more than 50%. Starting with Samsung Electronics HQ in Korea at the beginning of the 90s, Hadrian has worked at all levels of the organisation including a 11 year spell at Samsung Electronics’ European Headquarters in the UK. During his time at HQ & EHQ, Hadrian was involved in a variety of projects including market entry strategies into China, Brazil, India and Russia.

After completing his studies in Germany, Hadrian furthered his academic
career in the Far East on a scholarship in China. A two-year stint at a multimedia consultancy in the UK and Germany, a full-time MBA and further executive courses at LBS, INSEAD, UCLA and Oxford Business School equipped Hadrian with the necessary skill-set to lead Samsung Electronics UK and Ireland into the new era of IoT and smart connected devices.