65" The Serif QLED 4K HDR Smart TV in Cloud White (2022)

65" The Serif QLED 4K HDR Smart TV in Cloud White (2022)


  • Where beauty meets function: a timeless design that fits your living space
  • Watch in incredible glare-free 4K detail on the new QLED Matte Display
  • An intelligent processor that adapts to bring glorious 4K picture & AI sound
  • Discover a new way to stream music from your smartphone with NFC on TV*
  • Smart TV apps: Netflix, Prime Video, Disney+, BBC iPlayer, BT Sport and more…

Choose your Colour

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Unconditionally Beautiful

Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.

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Top 4 Features

360 All round design

360 All round design

Beautiful from every angle

Matte Display

Matte Display

Enjoy what's on, not the reflections

Detachable Stand

Detachable Stand

Beautiful anywhere, on the shelf or on the floor

QLED Technology

QLED Technology

Bring more than a billion colors to life

Timeless design, imagined for your home

360 All Round Design

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

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Timeless design, imagined for your home Timeless design, imagined for your home

Experience glare-free 4K picture viewing

Matte Display

Finally – see every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour – without distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Experience glare-free 4K picture viewing Experience glare-free 4K picture viewing

Make it stand up and stand out

Detachable stand

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.

Watch in a billion shades of colour

100% Colour Volume* powered by Quantum Dot

100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.

*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.

*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.

Serif Design

By Ronan & Erwan Bouroullec

Iconic ‘I’ Shape

Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

Make it stand up and stand out



Add a touch of colour


The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.

Ambient Mode

From blank screen to design centrepiece

Ambient Mode+

No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.

Exclusive patterns


Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.

Match it to your mood



*Some features of Ambient Mode require a compatible Android or iOS phone.


Turn your small screen into a big screen

Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Just tap to mirror

Tap View

Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

A second screen on the big screen

Multi View

Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.

*Mobile mirroring functionality requires internet connection and Android or iOS device. **Wires not shown.


A new way to stream


And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.*

*Compatible Android or iOS smartphone required.

As easy as asking

Multiple Voice Assistants

Control your smart TV using your favourite voice assistant – Bixby, Alexa, Google Assistant, take your pick. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask.

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.

One eco-remote control them all

SolarCell One Remote

Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.


  • Product Type QLED
  • Display 65"


Find answers to the questions you have about our products

Product Support See More Content
User manual & Downloads
  • e-Manual
  • Statement of Compliance
  • Quick Guide
  • Remote control
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