43" The Sero QLED 4K HDR Smart TV with Rotating Screen (2022)

Mobile entertainment, better on TV

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Top 4 Features

Rotating Screen

Maximise you're mobile content experience

Matte Display

Enjoy what you’re watching, not the reflections

4.1Ch Powerful Sound

Deep, powerful sound

QLED 4K Technology

A billion cinematic colours brought to life

The most mobile-friendly TV

TV that rotates to fit your content

Mobile Optimized Screen

Enjoy all your mobile contents bigger and better with The Sero, which rotates from landscape to portrait mode.

* Images and videos are simulated and for illustration purposes only.

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A turn for your content

Rotating Screen

The world's first rotating TV to maximise your content experience with full vertical or horizontal 4K viewing.

*Auto Rotation feature requires compatible Galaxy smartphone.

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Experience glare-free 4K picture viewing

Matte Display

Finally – see every glorious detail, without the glare of the sun or the lights in your room interfering. The Serif’s revolutionary, glare-free QLED Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour – without distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.

Amp up the volume with deep, powerful sound

4.1ch Premium speakers

Stream your favourite playlists from your smartphone to The Sero’s powerful TV sound system. With 4.1ch 60-watt TV speakers built-in, you'll fill the room with premium sound and deep bass for music sessions that really move you.

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Watch in a billion shades of colour

100% Colour Volume* powered by Quantum Dot

See colour the way it meant to be seen with 100% Colour Volume*. Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**.

*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

Sero Design

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The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

A design as unique as your own style

Vertical Design

No matter where it's placed in your home, The Sero is a stylish addition to any interior. With a contemporary vertical design in an elegant navy blue, experience 360° of singular beauty. The Sero's free-standing TV stand – integrating its powerful 60W speaker and a cable management solution.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

Liven up any room in your home

The Sero Wheel*

More than a just a screen, The Sero re-imagines what a TV can do. It's never been so easy to move your TV around with a movable TV stand. Just attach these wheels* to the TV stand and liven up any room in your home.

* The Sero Wheel sold separately

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Usability

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All your content, bigger and better

Mobile Mirroring

No more crowding around mobile screens for the latest YouTube vlogs. It’s never been easier to cast it to the big screen with SmartThings*

*Mobile mirroring requires internet connection and compatible mobile device. *Samsung SmartThings app required

A smartphone and The Sero are on display. When the smartphone is tapped on The Sero, The Sero displays what the smartphone had on its screen.

A smartphone and The Sero are on display. When the smartphone is tapped on The Sero, The Sero displays what the smartphone had on its screen.

Just tap to mirror

Tap View

Pair your phone with The Sero and transform how you surf social media and watch vertical videos. With Tap View*, just tap your phone on The Sero to mirror the screen. With The Sero’s optimised viewing ratio, you can enjoy all your content to the max.

*Compatible Galaxy device required. Tap View only works when TV and mobile are on.

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

Go beyond the blank screen

Ambient Mode+

When the Sero is off, transform your screen into a decorative or functional feature. Samsung Ambient Mode+ lets you choose from over 100 backgrounds – displaying essential information, your own photos*, or colourful patterns.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

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QLED Tech

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QLED 4K Technology. Powered by Quantum Dot.

Glorious 4K picture with a billion cinematic colours

Turn on The Sero and enjoy the kind of brilliant display you’d expect from a QLED 4K AI Samsung TV. 100% Colour Volume* means you’ll see colour the way it was meant to be seen. That’s because Quantum Dot display technology is able to transform light into breath-taking colour.

*Measured to DCI-P3 standard, certified by VDE.

Brilliant viewing, day and night

Adaptive Picture

Brilliant viewing, no matter the time of day. Sit back, as The Sero automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the new EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

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Smart

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Home entertainment, the smart way

Smart TV powered by Tizen

With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+ and Apple TV** - all in one place at the touch of a button.

*Samsung TV has been ranked the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions may be required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Good morning is selected on The Sero's SmartThings UI. The washing machine, A\/C, lamp and robot vacuum starts operating automatically.

Good morning is selected on The Sero's SmartThings UI. The washing machine, A\/C, lamp and robot vacuum starts operating automatically.

Control your smart home from your TV

Connected Living (with Built-in SmartThings)

Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*.

*Requires SmartThings app, Internet connection, and SmartThings enabled devices.

One remote to control them all

SolarCell One Remote

Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

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Gaming

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Stream Xbox games on your Smart TV

Xbox Game Pass

Access hundreds of Xbox games on your Samsung Smart TV. With the Xbox Game Pass, there’s no more need for a separate console to play your favorite games.

*Available on 2022 Samsung Smart TVs. Internet connection, additional gaming service subscription and compatible controller required. Selected Xbox games available for cloud gaming and subject to change.

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