Samsung Announces SMART Camera and Camcorder Line-Up Throughout Range

Jul 31. 2012

Samsung WB850F SMART camera arrives in Ireland

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies announced the arrival into Ireland, of its 2012 Smart Camera line-up, the industry’s most-connected range to date. Samsung’s range of Smart cameras and camcorders have been developed for photographers of all levels to ensure it is easier than ever to store and share precious memories anywhere in the world.

As a leading innovator in the digital imaging industry, Samsung is responding to growing consumer demand for integrated Wi-Fi enabled technology. The company’s pioneering Smart Camera range has been engineered to offer superior picture capturing, while maximising simplicity throughout the entire photographic experience and ensuring that users are just one click away from seamless connectivity.

With more than half of the estimated 2.5 billion digital camera owners in the world sharing their photos via online and social networking sites, and over 100000 Wi-Fi hot spots in more than 75 countries, the benefits of Wi-Fi have never been more important or accessible. Samsung’s extensive range of Smart cameras ensure that photographers of all levels can take full advantage of the wireless world.

Showcasing the new premium Smart technology is the WB850F, a world-class travel camera with 21x zoom capability. The WB850F allows budding photographers to create instant travelogues of their most memorable images with direct upload to Facebook, Picasa or Photobucket. In addition, thanks to easy Social Sharing friends and family can catch up on their latest adventures in real-time.

Nick White, Head of the Digital Imaging, Samsung Electronics UK and Ireland, said, “The ability to instantly shoot, store and share images securely whilst on the go make our newest line-up of Smart cameras must-haves for a whole range of photographers. The introduction of Smart functionality across our 2012 line-up demonstrates Samsung’s continuing commitment to ensuring our customers are provided with a simpler, smarter and more enjoyable camera experience, whatever their skill level. We will continue to create and bring to market innovative products that open up completely new photographic possibilities to our customers”.

Key features of the Smart Range

With PC Auto Backup, just click and go!
Samsung’s Smart functionality enables users to automatically transfer and back-up photos directly to their home PC after a day of capturing images, allowing instant upload and storage as soon as you get through the door. Shoot once and save forever! With customisable back-up options to ensure you only share and save desired images, consumers enjoy greater peace of mind that photos are safe at home.

Share special moments on the big (and small) screen
With easy Samsung Mobile Link, Wi-Fi makes it easy to share, store and view photos across home and portable devices - whether direct to a Samsung smartphone, tablet or internet-enabled TV. In addition, the TV Link capabilities make it easy to connect instantly to a home network of appliances and electronic equipment instantly.

Sharing photos in an instant
With just one touch of selected photos or videos on a Smart camera, consumers can upload images wirelessly anywhere and anytime, instantly sharing special moments on social networking sites and online albums with Social Sharing. They can also use the special AllShare lockers for downloading at a later date. The latest wireless features prove that connectivity via Samsung’s Smart Cameras opens a new world of creative storytelling, instantly and infinitely shareable. Upload impromptu shots to Twitter or share travel photos with loved ones on Facebook at the touch of a button.

Complete control at your fingertips
With the innovative Smart Remote Viewfinder, you can remotely control your camera settings and set-up shots via your smartphone. By adjusting the settings via your mobile device, you can create the perfect shot to either ensure you’re part of the picture or to capture the best shots from a distance.

Easy email for personalised sharing
Emailing images directly from your Samsung Smart camera to friends and family could not be simpler. The onscreen keyboard allows personalised messages to accompany pictures so that they can be easily shared with a personal touch.

Save your memories securely on the cloud
Whether at home or out with friends, Auto Backup and virtual Cloud storage give users the freedom to keep snapping, safe in the knowledge that memory space and Wi-Fi security are taken care of. Not only can photos be shared with a global audience, but cloud storage through services such as AllShare Play and Microsoft SkyDrive give peace of mind that images are safe in the event of loss or damage to the camera while offering numerous additional advantages such as free storage. Simply access, transfer, download and backup images to a personal server in the Cloud or via a PC in the comfort of your home. Thanks to the TV Link feature, you can also search and enjoy large-scale images on your TV screen at the touch of a button.

Direct to Wi-Fi devices to make connectivity simple
Consumers can connect their cameras to Wi-Fi enabled devices such as laptops, smartphones and tablets with Wi-Fi Direct, for quick and easy sharing and viewing of images. Whether they want to see pictures on the bigger screen of a laptop, or transfer to a tablet to use as a digital photo frame, Wi-Fi Direct is as easy to use as Bluetooth but offers a superior experience with increased speed and connection quality.

The Samsung WB850F Smart Camera is available from stockists nationwide; SRP of €399


Product : Compact Digital Camera WB850F
Category 1 Category 2
Image Sensor Type 1/2.3″ (Approx. 7.77mm) BSI CMOS
Effective Pixel Approx. 16.2 Megapixels
Total Pixel Approx. 16.8 Megapixels
Lens Focal Length Schneider-KREUZNACH 21x Zoom Lens f = 4.1 ~ 86.1mm (35mm film equivalent : 23 ~ 483mm)
F No. 2.8 (W) ~ 5.9 (T)
Digital Zoom Still Image mode : 1x ~ 4x
Play mode : 1x ~ 9.4x (depends on image size)
Smart Zoom 1.33x (Optical x Smart Zoom : 27.93x)
Image Stabilisation Dual IS (Optical + Digital Image Stabilisation)
Display Type AMOLED
Feature 3" (7.62cm), 921K dots
Focusing Type TTL Auto Focus (Centre AF, Multi AF, Tracking AF, Face Detection AF, Face Recognition AF, Selection AF)
Manual Focus
Range Normal : 80cm ~ Infinity (Wide), 350cm ~ Infinity (Tele)
Macro : 5cm ~ 80cm (Wide), 100cm ~ 350cm (Tele)
Auto Macro : 5cm ~ Infinity (Wide), 100cm ~ Infinity (Tele)
Manual : 5cm ~ Infinity (Wide), 100cm ~ Infinity (Tele)
Shutter Speed Smart Auto : 1/8 ~ 1/2000sec., Program : 1 ~ 1/2000sec., Night : 8 ~ 1/2000sec., Manual : 16 ~ 1/2000sec.
Exposure Control Program AE, Aperture Priority AE, Shutter Priority AE, Manual Exposure
Metering Multi, Spot, Centre-weighted, Face Detection AE
Compensation ±2EV (1/3EV steps)
ISO Equivalent Auto, 100, 200, 400, 800, 1600, 3200
Flash Modes Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash Off, Red-eye fix
Range Wide : 0.3m ~ 3.35m (ISO Auto), Tele : 0.5m ~ 1.85m (ISO Auto)
Recharging Time Approx. 4sec.
Sharpness Soft+, Soft, Normal, Vivid, Vivid+
White Balance Auto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, K
Still Image Shooting Mode (Dial) : 1) Smart Auto, 2).Program, 3) A/S/M, 4) Scene, 5) Magic, 6) Wi-Fi, 7) GPS, 8) Movie
Panorama : Live Panorama / Action Panorama / 3D Panorama
Scene : Beauty Shot, Night, Landscape, Text, Sunset, Dawn, Backlight, Beach & Snow
Magic : Panorama, 3D Shot, Magic Frame, Split Shot, PIP, Artistic Brush, HDR, CMM
Smart Auto : Portrait, Night Portrait, Night, Backlight Portrait, Backlight, Landscape, White, Macro, Macro Text, Tripod, Action, Macro Colour, Natural Green, Blue Sky, Sunset, Fireworks
Drive : Single, Continuous (10fps, 5fps, 3fps), BKT (WB, AE), Precapture,
Self timer: Off, 2sec., 10sec., Double(10sec., 2sec.)
Effect Smart Filter : Miniature, Vignetting, Soft Focus, Old Film, Half Tone Dot, Sketch, Fish Eye, Classic, Retro, Oil Paint, Cartoonize, Ink Painting, Cross Filter, Zooming Shot, Artistic Brush
Image Adjust : Contrast, Sharpness, Saturation
Edit Smart Filter, Resize, Rotate, Trimming, Image Adjust
Image Adjust : Off, Red-eye Fix, Face Retouch, Brightness, Contrast, Saturation, Add Noise
Image Play Single image, Thumbnails, Advanced Slide Show, Movie Clip, Smart Album, Creative Movie Maker
Voice Recording
Date Imprinting Date&Time, Date, Off (user selectable)
Movie Clip Recording Smart Movie : Landscape, Blue Sky, Natural Green, Sunset
Movie Size : 1920 x 1080 (30fps), 1280 x 720 (30fps), 640 x 480 (30fps), 320 x 240 (30fps)
High Speed : 480fps (176 x 128), 240fps (384 x 288)
18x optical zoom (Max. recording time : 20min)
Voice recording : Sound Alive On / Sound Alive Off / Mute
Audio Zoom
Dual Capture (Movie 1080p@30pfs & Still 10Megapixels)
Effect Smart Filter : Palette Effect 1, Palette Effect 2, Palette Effect 3, Palette Effect 4, Miniature, Vignetting, Half Tone Dot, Sketch, Fish Eye, Classic, Retro
Edit Pause during recording and playing, Still Image Capture, Time Trimming
Multimedia Function MP3
Text Viewer
World Tour Guide
Additional Function
Storage Media Internal memory : None
External Memory : SDSC (up to 2GB guaranteed), SDHC (up to 32GB guaranteed), SDXC (up to 64GB guaranteed)
File Format Still Image : JPEG (DCF), EXIF 2.21, DPOF 1.1, PictBridge 1.0
Movie Clip : MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)
Image Size 16M : 4608 x 3456, 14MP : 4608 x 3072
12M W : 4608 x 2592, 10M : 3648 x 2736
8M (1:1) : 2832 x 2832
5M : 2592 x 1944, 3M : 1984 x 1488
2MW : 1920 x 1080, 1M : 1024 x 768
Interface Digital Output Connector USB 2.0
Audio Microphone : Stereo
Internal Speaker : Mono
Video Out AV : NTSC, PAL (User selectable)
DC power input 4.2V
Power Source Rechargeable battery : SLB-10A
Connector Type : micro USB (7pin)
Physical Specification Dimension (WxHxD) 109.5 x 62.2 x 24.9 (35.1)mm
Weight 232g (without battery and memory card media)
Operating Temperature 0 ~ 40°C
Operationg Humidity 5 ~ 85%
Software Intelli-studio, Creative Movie Maker
Special Feature GPS
- Map View
- Live Landmark (AR)
- Digital Compass
- Geo-tracking
- World Time
- Photo View
Wi-Fi Mode : Social Sharing, Email, Samsung Mobile Link, Remote Viewfinder, Cloud (AllShare Play, Microsoft Sky Drive), Auto Backup, TV Link
Wi-Fi Direct
Log-in Browser
System Requirement For Windows PC with processor better than Intel Core 2 Duo 1.66GHz / AMD Athlon X2 Dual-Core 2.2GHz or higher
Minimum 512MB RAM (Over 1GB recommended)
Windows XP SP2 / Vista / 7
250MB of available hard-disk space (Over 1GB recommend)
USB 2.0 port
CD-ROM drive
nVIDIA Geforce 7600GT or later / Ati X1600 series or later
1024 x 768 pixels, 16-bit colour display compatible monitor
(1280 x 1024, 32-bit colour display recommended)
Microsoft DirectX 9.0c or later
For Macintosh Intel Mac or later
Mac OS 10.4 or higher
Minimum 256MB RAM
110MB of available hard-disk space
USB port
CD-ROM drive
System Requirement For Windows Intel Core 2 Duo® 1.66GHz or above / AMD Athlon X2 Dual-Core 2.2GHz or above
Windows XP_SP2 / Vista / 7
250MB or more hard-disk capacity (over 1GB recommended)
512MB RAM (over 1GB recommended)
nVIDIA Geforce 7600GT or above / ATI X1600 series or above
1024 x 768 pixels, 16-bit colour display compatible monitor
(1280 x 1024 pixels, 32-bit colour display recommended)
CD-ROM Driver
USB Port
DirectX 9.0c or above
For Macintosh Power Mac G3 or above
Mac OS 10.4 or above
110MB or more hard-disk capacity
Minimum 256MB RAM
CD-ROM Driver
USB Port

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit
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